Message delivered confidently can increase trust and attract the attention of the recipients. Assertiveness can clarify ideas and help us make decisions and achieve life's goals. Assertiveness refers to the ability to express one's feelings, opinions, beliefs and needs directly, openly and honestly, without violating the personal rights of others (Ünal, 2012). Assertiveness will prevent us from being exploited by others. A nurse leader must assert herself and make the right decisions. An active person will have more opportunities and will have more strength to face challenges and will increase their self-esteem than a shy person. It also helps us feel good about ourselves and others. I should learn more about valuing, praising, or providing constructive feedback to others in communication. Constructive feedback can reduce criticism and help build trust. When I speak and make my point clearly, I gain the attention span of the recipient. This also helps reduce confusion or dilemma of the topic of conversation. Conclusion Practicing or knowing how to communicate effectively in life is very important to gain the trust of others and also to avoid being exploited by others. Effective communication and assertiveness can provide a positive approach to life and make people happy and satisfied in life. Effective communication will make you more independent, confident and responsible in life. The person who speaks confidently will always take responsibility for what is said, which can help earn the respect of