The sole purpose of this report is to present a SWOT analysis of Retail Zoo Boost Juice Bar, also known as Boost, and from analysis, to make recommendations for new future successes for Booster. The report is based on multiple sources such as industry reports as well as company reports, Boost website, etc. The findings of this report demonstrate that Boost's performance has been relatively successful since its launch. However, this report has helped to identify some opportunities that could further develop the business in the near future, by establishing new strategic alliances with leading nutrition groups, new food products. menus to compete with its fast food market and build on its current options in stores and supermarkets. Since its launch by Retail Zoo in 2000, Boost Juice has grown to occupy an important niche in the fresh and healthy fast food market. Thanks to its success, Boost Juice has been able to expand into many foreign markets. Boost Juice has managed to find a gap in the market, responding to consumer demand for a healthier alternative to the fast food market. Having launched its franchise selling freshly made juices and smoothies, Boost has quickly become a market leader and widely known for its fun, healthy culture and delicious drinks. Boost soon realized there was another way to expand its customer range, by introducing its most popular juices into major supermarkets like Coles and Woolworths, to target those who didn't have the time to go to a juice bar. Additionally, Boost was able to introduce on-the-go snacks in its Boost bars as well as its supermarkets to complement its healthy drinks. 2014 shows great opportunities for Boost Juice to deepen the current beverage lineup to focus on fitness junkies. With the health craze in Australia so popular, Boost should use this to their advantage. In addition to creating new menus and drinks, Boost is also expected to continue to expand with a line aimed at those who bundle, cut and shred. Developing their own line of supplement shakes for those looking for protein, pre-workout, fat burners and muscle builders. This expansion could be in-store and through supermarkets as there is great potential for this idea to help grow Boost and also join its competing fast food alternative market while continuing to provide a niche. Works Cited http://0-clients1.ibisworld.com.au.alpha2.latrobe.edu.au/reports/au/enterprisefull/default.aspx?entid=12820http://0-clients1.ibisworld.com.au. alpha2.latrobe.edu.au/reports /au/industry/default.aspx?entid=2005