Research MethodologyResearch methodology is a way of systematically solving the research problem. Research methodology includes the research methods, the criteria for selecting research methods, used in the context of a research study and the explanation of the use of a particular method or technique so that the Research results can be evaluated either by the researcher himself or by others. Why a research study was undertaken, how the research problem was formulated, why the data was collected and what particular data analysis technique was used and many other similar questions are usually answered when we talk of research methodology relating to research. problem or study. The main objective of research is to discover the truth that is hidden and has not yet been discovered. Need for the Study The success of a business depends on its ability to attract and retain customers who are willing to purchase goods and services at high prices. which are profitable for the company. Consumer perception describes how current and potential customers perceive a company, its products and services. Consumer perception is important to businesses because it can influence consumer behavior, which ultimately affects the profitability of the business. Companies spend large amounts of resources to influence consumer perceptions. Objectives of the Study • To know the consumer perception towards health products among the people of Delhi. survey and is limited to the geographical region of Delhi only.• It covers information on the level of awareness among the people and perception of consumers towards the ins...... middle of paper ... ...tAll8. Importance of policy.Very importantImportantSlightly importantNot importantNot useful9. Are you aware of the following products that are offered by various health insurance/general insurance companies?Individual Health Guard (Bajaj Allianz) Aviva Health Secure (Aviva Health Plus) Silver Health (Bajaj Allianz) Easy Health Family (Apollo Munich) Health Gain Policy (General Reliance) Critical Illness Policy for Women (IFFCO TOKIO) Critical Illness (Tata AIG) Suraksha Health (HDFC ERGO) Health Companion (Max Bupa)10. Do you think the coverage offered by the company is sufficient for you?Yes No11. Do you think the premium charged by insurance companies is high?Yes NoName:Contact No: