Table of ContentsIntroductionResearch ObjectiveWays and Methods to Achieve the Research ObjectiveConclusionIntroductionOnline shopping has gained popularity nowadays mainly because people find convenient and easy to negotiate purchases from the comfort of their home or office via desktops, laptops, tablets and smartphones. However, retailing involves selling goods and some services to consumers. Additionally, retail stores can be small or large, but they mostly operate in the same industry as manufacturing or buying for sale and it is a very basic form of business. There are different types of retail stores such as supermarkets, warehouses, department stores, etc. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayResearch objectiveThe objective of this article is to identify how retail businesses are affected by online commerce and the different recovery techniques that they offer for against those who trade online in this racing situation. In recent times, retail has generally operated within traditional business sectors, with the exception of a few big box retailers making some changes to their business models. Here, customers have to physically go to buy anything, and they have to spend a huge amount of time there. At this time, people are usually too busy with their work, studies, etc. Even they cannot devote enough time to their family or friends. For these reasons, people around the world are looking for an alternative to efficiently use or minimize their time. The Internet gives them this opportunity and is a great way to do a lot of things in a short time, including trading. Furthermore, when online trading was launched, people remarkably understood it to avoid these retail hassles and within a short time, people got used to this business process. This is because online trading is very cheaper. The investor can monitor his investment at any time. They can use their phone or computer to assess profits or losses. No middleman is required to buy or sell the goods during this process. This is a faster transition than retail. On the other hand, retail is gradually losing its appeal. Online stores have started a price war in the market and the main victims of this price war are the retailers. To survive, most of these retailers have also taken the initiative to lower their prices, but given their high operating cost, they have to sacrifice their margin. Sometimes they also have to give discounts to keep up. Retailers have very little opportunity to stock a wide variety of products due to lack of showroom size, but online merchants have not faced this problem. Therefore, retailers need to invest more to beat the online process. Additionally, retailers today are more involved than ever in advertising campaigns to increase sales. Means and methods to achieve the research objective If the retailer wants to build a sustainable business, he must take various measures. First, they should learn about the disadvantages of online trading. For example, customer service is one of the major factors in e-commerce or online commerce. They don't have