Table of ContentsIntroductionBodyVRIO AnalysisConclusionIntroductionJohnson and Johnson is an American multinational corporation engaged in the development and manufacturing of healthcare products. The company operates in certain segments which include pharmaceutical, consumer and medical devices (Jnj.com (2020). The company was established by Robert Wood Johnson I, Edward Mead Johnson Sr and James Wood Johnson in 1886. The head office of the company is located in New Brunswick, New Jersey.Say No to PlagiarismGet a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the Original EssayBodyThe Analysis Method. environment in which a company operates is known as the industry context of the company Environmental analysis mainly focuses on the macro environment of the industry which can possibly affect productivity and other related conditions. of the company's operations to determine the target market and the future trends it should adopt The organization of Johnson and Johnson is mainly divided into three main segments: consumers which will also include skin care as well as personal care. for babies. Pharmaceuticals: like antiviral drugs, medical devices as well as diagnostic segments. The resource-based view of any business allows it to put into place the resources it has and the compatibilities it has so that the two can be brought together for more efficient productivity. It is necessary to take into account that capabilities and resources are the main sources of profitability of the company and also analyze the needs of future resources and skills that it will need to compete with the contemporary market. The Johnson and Johnson Company derives its primary revenue resources from healthcare as well as medical devices. The pharmaceutical segment of the company generates 45% of the company's total revenue and accounts for up to 605% of the company's total value. Most of the extracted revenue comes from the two main divisions of the pharmaceutical segment, mainly immunology and oncology. These two divisions create a quarter of the company's total revenue resource segment. The productive assets of any business are the tangible and intangible assets of the business. Property, plant and equipment refers to the company's cash and facilities. The company's total assets were US$152,954 in 2018. And in 2019, it amounted to approximately US$155M. The intangible assets of the company are the reputation, culture or technology used. The company had gained a good reputation in the medical devices and pharmaceutical sector. It is a well-known brand all over the world. The company had its dynamic skills which were demonstrated in the success rate of the company as well as in its new techniques of protecting tangible assets, such as cost reduction exercises during the acquisition of the company or the advantages that it extrapolates by limiting cultural conflicts. The company, through mergers and acquisitions, acquires the company's major tangible assets. The company was also successful in its merger and acquisition thanks to its enormous successes in the successful acquisition of the MD&D franchise and DePuy Inc. With the purchase of Du pey, the company was not only able to acquire a huge brand, but also got their hands on the valuable and innovative new technology of hip replacement. The company was thus able to access 270 billion dollars per year. Thus, the main resources of Johnson andJohnson are technologies, namely advertising, reputation and sales value, policy choice, technology and patents. the company created a content platform and defined its baby products according to the well-defined audience profile as well as expectant mothers. Projecting such delicate symbols instantly creates brand affinity. Recently, the company launched an Every Face campaign in Indonesia to empower teenage girls. In addition to this, the company also promotes content-based advertising strategies in newspapers and social media. Technology: The company focuses on ERP technology and digital technology to further contribute to the sustainable growth strategy. The company has a reputation for being thirsty for innovation. The company created the enterprise resource planning system to manage inventory, suppliers and audit testing. They have improved their supply chain policies through collaborations with pharmaceutical technologists. The company has also focused on launching new high-tech strategies and investing in increasing supply chains. Johnson and Johnson are currently using Internet of Things sensors to collect data from the required data. The company also uses the concept of analysis system to avoid machine breakdowns by forecasting real-time modeling and process scope. Reputation: The company's reputation was largely due to the supplies and range of drugs and medical devices. However, in recent times, the company has been struggling with a reputational crisis due to its involvement in the opioid crisis. The brand's position also suffered a drop due to this issue and it now stands at 57th position, straight from 8th position. VRIO AnalysisThe Johnson and Johnson brand is valuable because it mitigates the threat of rivalry through the efficient use of resources. . The company uses efficient technological devices which have created a significant asset for the country. The company uses technology to obtain data. This helps the company to analyze the present and future market demands. the company is also dabbling in product supply chain policies through the effective use of recent technologies. This will help the company age in comparison to competitors and rivals. This will also enable the company to communicate well with the target market and know the demands. The company's advertising strategy is also an important resource because it meets the level of innovation sought by target markets. Promotions through advertising and social media content help the company to generate interest in the target market and reach a large number of audiences. The company's scarcity factor mainly includes the Johnson and Johnson brand. The company's brand image is relatively high compared to other substitutes in the market. Thanks to its reputation and strong customer base, the company has managed to create a brand image that cannot be imitated or duplicated. Additionally, imitating the service provided by the brand is also costly and can be borne by a handful of companies. The company focuses on promoting the tactics of family care, which is also unique to the company and contains originality. Few companies have as great a history and business as Johnson and Johnson and therefore cannot emulate their branding. The tangible assets of the company are also built over the years and this high amount of assets does not..