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  • Essay / International Marketing: The Case of Nass Corporation

    Country: BahrainCompany Name: Nass Corporation BSCBackground:Businessman Abdullah Ahmed Nass started his business in Bahrain in 1963; he gained experience in contracting industry and a local contractor of Saudi Arabia and established his own civil construction and general trading company in the same year 1963. Due to his perfection in trading, he soon became responsible for large construction projects and acquired a reputation for honest negotiation, quantitative and qualitative services. He established many companies in the Kingdom of Bahrain, to provide timely services and materials. Over time, his business gradually expanded and he established a concrete business and food wholesale and import services. Nass also established Bahrain's first sulfuric acid company. The company began operations by merging its main construction businesses, divisions and subsidiaries. The main objective of the company is to quickly and easily provide a suitable and convenient single source of multiple value-added services, with the aim of customer satisfaction. Nass Company has slowly and gradually grown into a large company with several divisions which are: Nass International Trading (NIT): This division serves the “Mobility Solution” i.e. buying and selling on the foreign. Nass Scafform: it is a professional and competitively priced scaffolding service; providing value-added scaffolding and qualitative services to the Gulf region. Nass Sand Processing Plant (NSPP): this division produces sand specifically for the Bahraini construction industry...... middle of paper ... ... Physical Distribution: Distribution of products at an appropriate price to an appropriate location by physical means. Export Documentation: Complete details about product export and marketing mix. Pricing: High to low quality. price makes export profitable. Conclusion: Finally, international business is a path that focuses on organizational development opportunities. towards the global market, by selecting reliable assets or resources that are faithful to its long and short term strategic objectives and goals. This mission concluded that there are many international marketing entry methods currently used in the Kingdom of Bahrain. Each method depends on the willingness and capabilities of the company. Before going global, businesses need to be very careful in choosing methods because they may lead to failure which may result in loss of profits or probably lead to closure of the business..