W. Seaver, however, responds to Herbert in a satirical and almost amused tone to resolve the Coca-Cola Company's misunderstanding. Seaver benefits greatly from the satire by essentially mocking Coca-Cola's concern about this phrase: as if "the public could be confused by the use of the phrase and confuse a book by a school teacher from Harlem with a six-pack of Coca-Cola.” .” He indirectly shows Herbert that this is a situation they encountered years ago in a book they published called "A Hundred Dollar Misunderstanding". He used this reference to mock Coca-Cola and make them feel guilty for the situation; protecting the line is not worth sacrificing a hundred dollars since Coca-Cola is most likely known for this line. He also shows sympathy for Coca-Cola and describes a situation that Grove Press Inc. has faced in the past: He claims that "problems similar to those you raise in your letter have occurred to us in the past." You may remember that we published Games People Play, which became one of the biggest nonfiction bestsellers of all time and spawned conscious imitations (Games That Kids Play, Games that psychiatrists play, Games that ministers play, etc.). He defends his company's use of the phrase for a novel by showing that they were "merely quoting" in their advertisements for "Peter S. Prescott's review of The Diary of a Harlem School Teacher in Look" which begins with “Diary of a Harlem School Teacher.” is the real thing. Seaver ends his response by showing Herbert his sincere