The American people had saved the entire war and now it was time to have some fun. Even though the Red Scare was relevant, America still sought to combat it, and did so by being extremist consumerists. It's not everyone's fault, but the increase in advertising at the time had a major impact on society. The contemporary show Mad Men shows the lives of men in advertising in the 1950s and everything that came with that power. Women and youth of the time were the biggest spenders of the era, with over twenty-five million household appliances sold and nine billion dollars spent annually on consumer goods and entertainment, respectively ( Mindtap, 13.1). The housing boom added to America's postwar economic growth. So many consumer goods were purchased mainly because of all the new houses built and the enormous number of new families resulting from peacetime.