Analyze the business strategies of your chosen company to determine which business strategy you believe is most important to the long-term success of the company and whether you believe it or No. be a good choice.Cedar Fair Entertainment is one of the best amusement parks in the world. Their main office is located in Sandusky, Ohio. Cedar Fair owns and operates 11 amusement parks, six outdoor water parks, one indoor water park, and five hotels (Cedar Fair, 2013). One of the amusement parks is known as Kings Dominion and is located in Doswell, Virginia. Kings Dominion Park is aimed at young adults and has a huge water park called WaterWorks. In 2012, Cedar Fair Entertainment's new CEO announced a new long-term strategic growth plan for the company. The plan is known as FUNforward and targets the company's financial goals. The CEO is moving in this direction due to the high barriers to entry and a loyal, repeat customer base as well as the significant momentum they have created for the company over the past two record years (Rotting Flesh Radio RSS, 2012). For example, Kings Dominion is one of the largest theme parks on the East Coast and loyalty from the younger generation is exceptional. The park is located in a very convenient area off Highway 95. Most parents use the theme park as a babysitter. They drop off their children in the morning and pick them up in the afternoon after work. The park is so big and caters to the younger generation and adds a new ride every two years to make the park even more attractive to its guests. Cedar Fair uses the FUNforward plan strategy of: Improving consumer messaging... ... middle of paper ...... it seems that most theme parks can use the slow cycle market because Competitive dynamics in slow-cycle markets typically focus on competitive actions and responses that allow companies to protect, maintain, and extend their competitive advantage. Since companies have characters that cater to their specific theme parks, they cannot be imitated. Products based on characters seen in animated films are sold in their company's themed stores as well as outlet stores that sell the merchandise. Since copyright protects companies from imitating their characters, provisions have been made through animated character trademarks that protect the company from third parties who may want to imitate their products (Hitt, Ireland and Hoskisson, 2013, p. It is very difficult for others to copy someone's work due to the trademark law that has been put in place..