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  • Essay / How the popularity of home televisions affected...

    The invention of television affected American cinema financially through a sharp decline in audience attendance due to moviegoers' choice to watch television at home. During the 1950s, the film industry used specific elements to bring audiences back to the movies, such as cinematic innovations, marketing gimmicks, and adult-themed films. In order to compete with television, the production code changed when movie studios began showing films in theaters that showed films not approved by the Production Code Administration (PCA). American cultural and social tensions were reflected in films of this era, as risky topics were more openly discussed instead of being swept under the rug. After the demise of the studio system, the film industry was threatened by the growing popularity of television after certain films. theaters went bankrupt and closed their doors. The new medium of television allowed people to enjoy their entertainment from the comfort and safety of their living rooms, thereby reducing the revenue needed to operate the movie theater....