The press article entitled “Flattery will not receive publicity anywhere” was the essential message to convey to readers that “flattering” the consumer, by advertising beauty products, has a negative effect and makes the consumer feel less beautiful. The source for this article is from the journal article “Advertising Self-Activation May Affect If and How Consumers Think About Themselves.” The review article includes four studies. The first study focuses on how enhanced products in an advertising context can address people's self-concept, resulting in self-activation (Trampe et al 2011). In the second study, it is hypothesized that seeing improved products advertised in an advertising context also affects how consumers perceive themselves (Trampe et al 2011). In the third study, the role of self-activation is investigated as a unique factor associated with product enhancement effects in advertisements (Trampe et al 2011). The aim of the fourth study was to investigate the mediating part of the initiation of appearance-related self-discrepancies in creating the influence of product improvement in advertisements on self-evaluations (Trampe et al 2011). For the purposes of the analysis of this review article, the main focus will be on the second study. The second study contains most of the material directly related to the news article. Before conducting the study, the experimenter conducted a pilot test. The pilot test was carried out to determine which products would be used in the experiment. As the experiment was based on attractiveness, the experimenters had to ensure that the products used were products linked to attractiveness. Thirty-five students participated in the study for course credit...... middle of article ...... themselves higher or lower on the questionnaire based on degree of anonymity of the results. I'm sure none of the participants wanted it known that they thought a certain way about themselves. Overall, I found the experience to be well organized. It showed the correlation between advertised and unadvertised products as well as their correlation with self-assessment. The experimenter conducted his study in such a way as to have high internal validity. The news article describes the findings of the journal articles quite well. They put the key points of the article, without degrading the quality of the journal article. Works Cited Trampe, D., Stapel, DD and Siero, FW (2011). The Self-Activation Effect of Advertising: Advertisements can influence how consumers perceive themselves. The Journal of Consumer Research. I:10.1086/657430