SARATU ELRUFAIM4DANGOTE PLCProvides us with our needs….Introduction……………………………………………………Consultancy administration……… ……………………………………..Strength………………………………………………………..Weakness…………… ………… ………………………………Opportunities………………………………………………………….Threats……………………………… ………… ………………Conclusion……………………………………………………..INTRODUCTIONDangote is one of the largest and most successful companies in Africa . The company is owned by famous billionaire Aliko Dangote. The company is controlled by a large management team consisting of President Ali`ko Dangote, Vice President Sani Dangote, Executive Director Abdu Dantata, Operations Manager Okakunlew Alake and others. group directors. It enjoys a reputation for exceptional business operations and product quality. (Dangote, 2013) The head office is in the Western part of Nigeria, Lagos. The company's businesses include salt, sugar, cement, flour, pasta, real estate, noodles, fertilizer, spaghetti, oil, gas, steel, macaroni, logistics and poly products and are present in fourteen African countries. Here are their brands: Dangote Sugar Dangote Cement Dangote Macaroni Dangote Spaghetti Dangote Noodles Dangote Flour Danvita Small Tomato Paste Dangote Salt Dangote Snacks Mowa Water Ziza Milk Dansa Juice Dangote Rice STRONG The company owns the second largest sugar refinery in the world. Dangote is the only company in Nigeria supplying all these products and Nigeria depends a lot on this company. Africans prefer dangote because of the good quality of their products and this is their main advantage over others. The group is made up of a good management team, which is also its strength. The main character of the group is loyalty. Dangote is fine...... middle of paper...... [online] Available at: http://www.blackentrepreneurprofile.com/profile-full/article/aliko-dangote/ [Accessed: November 19 2013].African Business Review (2013) Company Reports: Dangote cement plc. [online] Available at: http://www.africanbusinessreview.co.za/reports/dangote-cement [Accessed: November 19, 2013].Dangote (2013). Dangote Group [online] Available at: http://dangote.com/aboutus/managementteam.aspx [Accessed: 19 November 2013].Mail and Guardian (2013)Nigerian company Dangote uses $3.3 billion loan to build Africa's largest oil refinery.6:23. Available at: http://mg.co.za/article/2013-09-05-dangote-33bn-refinery-to-turn-nigeria-into -oil-exporter [Consulted: September 5, 2013]Cement China (2013). Dangote invests $28 million in a cement packaging factory in Ghana. [Online] Available at: http://www.cementchina.net/news/shownews.asp?id=7442 [accessed November 21 2013]