History of Graphic DesignThesisGraphic design is an art that has undergone many revolutions in terms of its historical context as well as the relevance and importance of the art in various aspects of the life. Graphic design has one of the longest histories, dating back from the prehistoric and medieval era to the modern era of the modernists. It is therefore easy to conclude that graphic design is as old as humanity. many graphic designers predicted this revolution, including legendary graphic designers such as Pablo Picasso, Brague Juan, Paul Rand, and many others who contributed greatly to the growth of graphic design (Meggs & Purvis, 2006). Currently, the world has experienced the Curbinist style of graphic design which has transformed the world in terms of development in key sectors, notably the transportation sector, and led to technological advancements in most sectors of the global economy. The article will, however, focus specifically on the graphic designs of Paul Rand, paying particular attention to his designs. The article will provide an in-depth analysis of Paul Rand's designs in terms of context, communication strategies and his contribution to the historical, cultural and socio-political significance of his graphic design work.Paul RandPaul Rand is arguably one of American creators the most influential graphic designers who have ever existed. He lived between 1914 and 1996. He is best known for his designs of major corporate logos for some of the major corporations including IBM, ABC and Enron, among many other companies. Most of his works are heavily inspired by the Swiss design style. Paul Rand was a great conformist to the modernist philosophy of graphic design and actually took a lot of inspiration from Reno...... middle of paper ...... his spectacular designs for businesses and advertising agencies. Through his art, he influenced European and American graphic design and movements such as Cubism and Constructivism. He also influenced the marketing outlook of most companies by attaching great importance to the role played by logos and advertisements. He notes in his book Thoughts on Design that any art that separates artists from their products would ultimately diminish the value of the products and that of the product maker (Rand, 1970).ReferencesMeggs, PB, Purvis, AW and Meggs, BP ( 2006). The history of Meggs graphic design. Hoboken, NJ: J. Wiley & Sons. Rand, P. (1993). Design, form and chaos. New Haven: Yale University Press. Rand, P. (1985). Paul Rand, the art of a designer. New Haven: Yale University Press. Rand, P. (1970). Thoughts on design. London: Studio Vista.