Social media today has become very essential and is an important means of communication. Today, people use social media for many different reasons. Some people use social media to connect with friends and family around the world, while others use it for professional purposes. Social media is indeed a great new way to earn extra income for any type of business. However, businesses can use these networks to connect with customers and receive their feedback. This is why many businesses turn to social media to interact and promote. Social media is also used as a platform for the popularity and social relevance of a product, service, establishment or business. These sites usually host several reviews, both good and bad, about the company or service. In a business environment, it is important for business owners and managers to know where they went wrong or where they did well with their products or services. This is where social media comes into play and supporters of a business give positive or negative feedback. In a competitive business climate, businesses must use every tool available to gain an advantage. One useful method is to use social media, including websites such as Facebook and Twitter, as well as blogs and forums. Social media impacts key areas such as marketing, business transactions and customer relations. Features like Open Graph on Facebook allow customers to provide businesses with insights into shopping habits and types of products purchased. When a customer indicates that they like a certain product by clicking on this Facebook feature on a company's website, the company can use that information for personalization purposes. ...... middle of paper ......t are on social media, and that could help grow a business. Most of today's top brands use social media to connect with their customers and learn what kind of feedback they receive. Social media is becoming so easy to access; college students and a number of high school students use these social platforms to run their own businesses. This is a great way for students to promote their own business because they don't have enough money to physically start one, so social media gives them that opportunity to be seen. Depending on how they use the experience, they learn many other marketing skills. However, it gives them the way to create new ways of social media marketing. This is why social networks such as Twitter, Instagram and Facebook are perhaps the largest social platforms created in the 21st century..