The signs used in advertising and the link between signifiers and signifieds were subjective and based on cultural representations. The denotative and connotative meanings that a message represents as well as the "doctrine of signs" known as the iconic, indexical and symbolic dimensions engaged by the advertiser to send ideological and mythic messages in the Katy Perry ad, such as wealth, authority and beauty, are desirable and this can be achieved if you buy this perfume. On a borderline and more empowering ideological level, advertising could perhaps interpret the message of freedom, prosperity and justice that women have culturally fought for throughout history. The basis of the advertising sales pitch is sex, beauty and wealth. A contradiction perhaps is an alternative meaning with the phrase "Owns the throne" intentionally placed under her genital area with Katy's crossed legs. This can signify a deeper sense that she is actually the one who “owns” her sexuality and not the advertiser. It is crucial for advertisers to understand that the achievement of linguistic and non-linguistic communication is the result of the embedded system of cultural norms that allows potential buyers to organize their world and make collective representations. In order to enable the reader to successfully receive and decode the