Table of ContentsCorporate Level StrategiesClosely Related ProductDiversified ProductOperational StrategiesStrategic planning is a management tool that helps a company leverage its power, ensure that employees of the company work towards the same goal, and to assess and remedy the problems of the organization. directions in response to a changing environment. On the other hand, strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with emphasis on the future. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get Original Essay Raigam level of business strategy which deals with business growth, organization stability in changing environment and retrenchment to gain more financial benefits. Above all 7 places of interest at corporate level Raigam Strategic visions Allocation of resources across multiple markets New investment to escape from undesirable or unattractive industrial environment Overall corporate orientation towards growth and stability Improve shareholder value / S 'ensure that the interests of all stakeholders are considered in company decisionsEnsure that effective information, control risk management and audit system are in placePromote an organizational culture that encourages ethical conductFormulate and communicate business policy and strategy to ensure sustained growth and monitor its implementation. Over the nineteen decades, Raigam was obviously popular for soya meat products. At the end of the decade, they understand the saturation of the market by existing products and to survive long term the company they change their strategic position into multiple product strategy. As a result, Raigam is diversifying its operations to produce a variety of food products and expand its market share. Busicuit making and wheat ground noodle making, the most successful examples could be cited. The extensive manufacturing, research and development and engineering capabilities have been key success factors that have been influenced to produce high quality food products for customer convenience. Raigam had a wider and visionary expansion, they are also looking towards unrelated diversification. Dr. Ravi Liyanage (Chairman/CEO), the person who started the company, believes that by taking a high risk, one can get a higher return. In 2013, they established the Raigam subsidiary “Dream Life Science (Pvt) Ltd” to manufacture cosmetic items. Arya sanitary napkin is one of the most famous products. Raigam Herbal Remedies (Pvt) Ltd, another subsidiary of Raigam Group which manufactures herbal products. They also entered the furniture business very recently, but they acquired the expected level of revenue from the initial phase of product introduction. In 2007, Raigam held a 25% market share for Cristal salts and iodized table solts. To capture the incremental market share, the major hurdle was the rank salt supply chain. Even the major supplier Puttlam Salt Pvt Ltd is therefore not sufficient to meet the demand for salts from Raigam Row. The cooperative management of Raigam obviously understands what is the key success factor of the salt industry. As a result, in 2008, they started the work of building their own salt tern base in Puttalam, Hambanthota andTrincomale. Currently, they use their own raw salts for packaging and refinery operations without any threat to the raw materials. High quality crystalline iodized salt, in consumer packages as well as in bulk, is offered to consumers at a very reasonable price. At present, they have completed 65% of the remaining construction work of the salt works which is to be completed in 2020. This the most delightful example of backward vertical integrations in the growth story of Raigam. Then Hihghlit starts manufacturing PVD (pure vacuum dried) salt on behalf of import to India. These two Raigam Salt Bisiness intergartions lead to a considerable enrichment of the position thanks to market stabilizations. The Raigam Forward vertical intergartion can be highlighted by the subsidiary of Venus Consolidated (Pvt) Ltd which facilitates all wholesale activities of Raigam products on behalf of fully engaging with third parties to sell their product. Raigam recognizes the synergy. One activity benefits another and the chain continues. This saves time, human resources and other assets, they all team up under one vision, Raigam Corperate Vision. Business Level Strategies To achieve better familiar value to the customer, Raigam aims to provide unique and superior value to the customer in terms of its product quality and value added service. Comprehensive company-level strategies focused on both the production of closely related products and diversified products. Closely related product It is appropriate to relate the beginning of differentiation to Raigam FMG company because the goals of the organization are very simple, which is “Create a homogeneous kingdom with citizens delighted with their nutrition and health”. Raigam has always focused on providing premium quality, healthy and nutritious food by expanding its iconic brands into simple meals. Raigam's strategic vision at the business level aims to continually improve product quality while balancing operating costs. Nowadays, more and more consumers are very concerned about the nutritional value of the foods they consume. Raigam's superior research capabilities have taken advantage of the avenue and are further developing the product categories. 100% rice products are essential to Raigam's long-term success as Srilanka has a rice-based food culture. The majority of the Sri Lankan diet consists of rice, rice flour or rice by-products. Therefore, Raigam rice products have differentiated themselves from many competitors in the market. Furthermore, Raigam understands that creating quality products starts with quality ingredients. When purchasing all the ingredients, they strictly followed transparent quality assurance procedures, both on the supplier's side and themselves. When selecting a new vendor, a thorough evaluation was implemented down to the president level. Raigam product conglomerate has maintained different product features in each product category to gain a complete advantage over competing substitute products in the market. Additionally, they care about customer feedback to rectify the organization's lack of alignment on the right path. The Raigam PVD salt factory and Purify factory located in Putalam as well as the packaging factory base in Colombo. Distance of almost 200 km from each other, to reduce transportation cost, they have already planned to set more PVD salt manufacturing and purification plants in Hambanthota and Trincomalee in 2021. This will help in reducing operational cost and the price.