Roaster Inventory Increases. Keurig cups are not available to customers in retail stores because the retail sectors lack demonstration. The sale of Keurig coffee makers and mugs at retail outlets is affected due to the lack of resources available to Keurig. Opportunities Threats Continued growth in the OCS market and more resources available to expand home market distribution in the retail sector. In the future there will never be a drop in brewing prices and therefore the brewer's prices do not decrease and for this reason the opposition starts with a lower price strategy and Keurig suffers d significant losses in the future. One-cup approach with the brewer's weaknesses, Keurig Inc can easily enter the domestic market before the competition. Customer confusion will be reduced. Here, roasters will no longer need to maintain two different cup stocks, such as one inventory for the OCS market and one for the domestic market. It is very likely that production levels of roasters will increase due to the increase in demand in the home products market, including KADs and home products