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  • Essay / PPG Industries, Inc. Case Study - 2033

    Research differentiates the national human resource management strategy as “simpler and easier on the management structure, because the activity is carried out in a territory particular, in a specific national culture and business environment. » (Slavić, Berber and Leković, 2014). On the other hand, globalized companies find it difficult to respect the host country's national cultures, their local regulations and deal with the impact of all the new technologies needed to do their jobs. Both strategies require effective communication, implementation and performance