Over the past few years, new trends have emerged that have had a huge influence on the way marketing organizations collaborate, communicate, innovate and evolve. As digital marketers, we live in a fast-paced world where rules and strategies change daily. One minute you think you've mastered YouTube's algorithm and the next you're tearing your hair out wondering why your content isn't getting enough views. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay As we look forward to 2019, here's a look at the top trends that will boost your marketing strategy. Live Streaming It's no surprise that video continues to dominate social media. Expect to see a continued shift toward video content and especially live video. Video streaming accounted for 75% of all internet traffic in 2017 and there is no sign that things are going to slow down. Studies have shown that viewers watch live streams 3 times longer than pre-recorded videos. Look to major platforms like Facebook, Twitter, Instagram, and Snapchat to double down on live video by improving stream quality and adding more interactive features. Mobile video Mobile video ad spending will increase 49% to around $18 billion in 2018, Recode reports, although non-mobile video ad spending is expected to fall 1.5% to $15 billion. You can expect to see a decline in video consumption on laptops and computers for the first time, while video views on phones and tablets are expected to increase by 25%. The average viewer is expected to watch 36 minutes of online video per day on a mobile device, compared to half that time, or about 19 minutes, on a computer. income growth. SEO remains one of the best growth hacking strategies simply because you get more traction from people who are already inquiring about your product or service. As technology evolves to allow for additional search options, you need to adjust your strategy to reach your audience where they are looking for you. Attracting leads with awesome content and exciting twists (like a giveaway or challenge) can help move forward converting those leads into sales. Artificial Intelligence (AI) Combined with Big Data and machine learning, AI is expected to have a huge impact on the way we market our products to our consumers. Users can expect highly personalized content delivery, automated based on their personality and lifestyle. Launching an AI strategy can be expensive and require specific skills that are often difficult to acquire as the role is in high demand. However, the large initial investment yields promising results for those willing to take the plunge. Take for example recent data captured in the Salesforce State of Marketing report, which found that high-performing marketing teams are twice as likely to use AI in their campaigns as underperforming teams. 57% of marketers using AI already say it is absolutely or very essential for increasing touchpoints with customers and prospects. Salesforce also highlights that marketers are planning..