The purpose of communication “Communication is multifaceted, multistage and multidirectional” (Gregory 1996: 82). Communications must be managed effectively in order to build a quality relationship and mutual understanding between them. In this regard, the definitions of effective and ineffective communication are: “Effective communication is explained as follows: the decision brings the desired effect on the receiver and an ineffective decision concerns a lack of effect on the receiver or the effect was unexpected” (Gupta 2008: 98). In this regard, effective communication is also linked to identifying the target market and connecting with them through the desired mediums (Ashcroft and Hoey 2001: 71). Managing effective communication steps requires changes and additional information to maintain the attention of the target audience. (Ashcroft and Hoey 2001: 71). In order to understand the communication process between a sender and a receiver, it is important to understand the corresponding figure below. In order for an organization to conduct effective communication among its audience, it is essential to answer: • “What to communicate? • What is the objective? • How to communicate? • Who to address? • When to communicate? • To whom How often to communicate? • How to get feedback? • How to evaluate communication” (Kumar 2010: 59-60) There are two reasons why communication is crucial. for public relations. First, the main objective of organizations is to achieve their goals. To achieve this, the public must be aware of these goals and support the organization. This is possible through clear communication with the public. The second communication will make it possible to discover and manage the strengths and weaknesses of the organization (Gregory 1996: 22). "Individualism/collectivity...... middle of paper ......fully compared to the past in order to better serve their consumers. Louis Vuitton is in collaboration with Toyota corp. work effectively and adapt their strategies (Passariello 2006). This helped Louis Vuitton produce more products and work efficiently in a day. According to the “commercial conference organized for the LVMH group in the third quarter of 2013”, the question of “Deutsche Bank Research” was to understand the decline in customer consumption in the Japanese market. The response of “Jean-Jacques Guiony” was to highlight the “price variations” of BT on the Japanese market (Proquest 2013 a). The goals of Japanese LV employers are different from those in other parts of the world and the only distinguishing factor is the price of the products. In this communication environment, the main idea is to emphasize that the Japanese market is distinct regarding the objectives of client employers..