In the era of globalization, one of the most powerful sources to grow the business is the Internet. Internet being the source through which any individual can express themselves freely on social networking sites such as YouTube, Facebook, Instagram, without any limits. Social networks can today be considered as a new word of mouth medium. This is because people are more likely to go online to get information and attractive products in the market instead of using a newspaper or other form of technology. Moreover, these digital platforms play a very important role in influencing consumer preferences and attitudes. Content creators on digital platforms such as YouTube are becoming aspirational figures who have a strong influence in the minds of consumers. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Over the past 5 years, makeup has become a trend and is booming in the beauty industry by showing the different varieties of high-quality beauty products that can change the look of an individual, especially in developed areas where people followed the latest trends and liked to wear makeup over their basics. Since YouTube is the site where people are very involved in using it for their business because they actually feel the value of it because it has a single platform from where every person can see the latest uploads up to date with everything that concerns the whole world. It is basically a video sharing site where different people working in the makeup industry upload their videos and share them with the world which leads to a source of promotions and also helps in increasing the revenue of the company by providing paid tutorials on YouTube. . Because YouTube is the only way through which people trust and know about all the latest trends. Every day, users search for answers to their questions and problems. This presents a great opportunity to build your business authority and reach your target audience by offering expertise in the form of short videos with tips and tricks. Moreover, over the past 10 years, YouTube has received around millions of positive reviews on its websites, which clearly indicates that most of the population is active on YouTube and that is the main reason why small entrepreneurs in the YouTube industry have become successful in a very short time. Like now, there are many YouTube content creators in the beauty field. Basically, these creators are known as makeup bloggers because they are the ones who create awareness about the current makeup trends and its recently launched products in the market. The result indicates that the dimensions of the source credibility model, to a large extent, significantly influenced the purchase intention through the videos presented by beauty vloggers on YouTube. Additionally, some YouTube bloggers sell their products using the advertising technique. For example, last year, one of my childhood friends uploaded a makeup tutorial to her YouTube channel. After uploading the video, it was viewed around 10,000,000 times in 5 days. In this blog she posted information about the product which leads to high demand for this product and subscribers start contacting her to buy the product which clearly indicates that YouTube is apowerful source to become a small entrepreneur in a very short time. The time and blogger is also motivated by her field of tutorials and has gained a positive image in the public eye, which helps her to increase her income in the future. In order to understand the attributes of successful makeup business expansion through YouTube, Maybelline company. It is the company that provides its customers with a makeup product. Looking at the Maybelline brand, it is a top-selling cosmetics company in the world and the leader on the Nielsen “Top 10” Health and Beauty list with over $86 million in sales as of the end of January 2016. Maybelline's communications strategy includes the use of social influencers to promote trends and products in the social space through advertorials. on YouTube. In 2008, YouTube marketer found that 87 percent of product tutorials posted on social media sites increased significantly with bloggers' actions and their online videos. The hype of social media gives a strong platform to makeup tutorials on YouTube. While makeup bloggers motivate customers through their videos in a way that expresses them and inspires people to wear what they are looking at. Sometimes, most cosmetic companies have opened a joint venture with famous makeup bloggers in the beauty segment in order to use them to promote the company's products on the YouTube channel. This phenomenon will result in an increase in brand awareness and perceived quality, which strongly influences the purchasing intention of the target market. In response to the promotion made by these beauty vloggers, viewers of their YouTube channel would either purchase or not purchase the promoted product. The approach that explains why people are more engaged in YouTube tutorials because by watching the tutorials the audience understands clearly about the product and they also got to know the way to use the product and the steps to follow first when of using the products, that's why the beauty industry is becoming more and more popular as the public gets what they want from the blogger - the ease of the concept of beauty. Therefore, tutorials create a strong image of the product, which creates awareness in the market era and allows people to learn the special features of using the product. Additionally, the audience enjoys a pleasant viewing experience. And on the other hand, social media helps in branding a product to promote it. This contributes to the academic and practical sector to explore the impact of digital platforms on consumer preferences and attitudes. On the other hand, there is no doubt that in recent times, the expansion of small businesses in the field of fashion bloggers is also creating a huge demand in the era of fashion industry. . Social media being one of the marketable options for fashion bloggers to showcase the powerful effect of fashion in the eyes of people. A good fashion blogger also adds value and expertise because they discover, evaluate, compare and present products to a wide audience. And the blogger also helps explain how products can be used to achieve a particular look. If we talk about financial status, the main factor that contributes to becoming a blogger who earns a lot of money, then the blogger first announces his name in the market and creates awareness about the blogging channel, which will definitely help in increase its popularity. the volume of money. Like some social media applications like Instagram, Facebook is the reference title.