According to Wikipedia, ethics, also known as "moral philosophy", is a branch of philosophy that addresses questions of morality. Concepts such as good and evil, nobility, right and wrong, justice and virtue. For business, ethics is a tool for examining moral or ethical principles and issues that arise in a business environment. Business ethics can therefore be both a normative and descriptive discipline. Ethics is part of broader social ethics and also always affects business development. In other words, business ethics is a factor in determining the fundamental purposes of a business. Marketing ethics is a subset of business ethics. Because in marketing, ethics deals with the principles, values ​​and ideas of marketers; this shows how they perform in business cases. Marketing ethics affects other business processes. Visual communication is part of marketing ethics, it is observed and serves as an instrument of epistemic closure limiting worldviews to stereotypes of gender, social status and race relations. Pricing is how companies determine prices between product processing and customers, anti-competitive practices with supply and chains, content of advertisements, such as products considered immoral or harmful to the public. Children and marketing could be involved in this matter. Children are a weak group and should receive more protection in company sales actions. In the fall of 2008, China's baby milk crisis resulted in thousands of Chinese babies developing kidney stones after drinking milk contaminated with melamine. An industrial chemical has highlighted the need for the country to improve standards for detecting chemical contaminants in food. In this case, the dairy company did not study ethics, instead of seeking profit with...... middle of paper ...... the person grew up with cultural baggage individual and his own understanding of good and evil. . From a businessman's point of view, social factors also play an important role, as does education and upbringing. For companies, it is important to promote ethical spirit in business development. Because ethics is a primary element of any business, ethics is an essential element of the foundation of society. A business or company that does not follow ethical principles is doomed to failure sooner or later. Chinese Daily)• Financial Time (Resources and example)• (Published by Zhang Ruimin, CEO of Haier)• www.baidu.com (Resources and example))