1.0 IntroductionStrategic management involves the analysis, decisions, and actions that an organization takes in order to create and maintain competitive advantages. This definition includes two elements that go to the heart of the field of strategic management. First, strategic management of an organization involves three continuous processes of analysis, decisions and actions. Second, the essence of strategic management is to study why the company outperforms others. We must determine how to compete in order to achieve lasting advantages. Alvin Toffler published his theory through three books which are Future Shock (1970), The Third Wave (1980) and Powershift (1990). Each book is a work in its own right, but they combine to form a trilogy that develops Toffler's ideas about change in flowing dialogue. First, Future Shock examines the process of change – how change affects people and organizations. Second, the third wave focuses on the directions of change – where current changes are taking us. Finally, Powershift deals with controlling the changes to come – who will shape them and how. 2.0 Background of Alvin TofflerAlvin TofflerAlvin Toffler was born on October 4, 1928 in New York. Toffler is married to Heidi Toffler, also a writer and futurist. They live in the Bel Air neighborhood of Los Angeles, California, just north of Sunset Boulevard. This couple's only child, Karen Toffler, died at the age of 46 in 2000 after more than a decade suffering from Guillain-Barré syndrome. Alvin Toffler is an American writer and futurist, known for his work on the digital revolution, the communications revolution and technological singularity. He is a former associate...... middle of paper ......king of outposts far from central control. At the height of the second wave, everything was “mass”, from mass production to mass destruction. 4.0 Conclusion Toffler works within the mainstream of Western futurist research that leans toward technological determinism. It considers technology as one of the determining factors of social change which causes colossal transformations in the configuration of contemporary society and which ends up extrapolating the current situation in a single direction for the future: the techno-utopian future. Western techno-culture has been fundamental in this industrialization project since the Age of Enlightenment. Following the same linear trend, this techno-culture project of industrialization will continue in the form of the third wave and post-industrial society, only in more sophisticated varieties thanks to the advancement of technology..