Third person effect in public relationsThesis: The study examines the third person effects in a press release, which might be different from others media content already studied. “This study explores the third-person effect in public relations and examines situational variables such as the subject of the message, the valence of the message, the perceived opportunity to be affected by the message, and the characteristics of the recipient. » Synopsis/Support: The main objective of this study is to examine the third person effect in public relations and its factors using social comparison theory. The third-person effect “occurs when an individual believes that media content has a greater influence on others than on themselves, a belief that often leads to subsequent action.” The article describes two components of the third-person effect, namely perception and behavior. Perception is based on the belief that media has a greater impact on others than we realize on ourselves. The behavioral component “prevents harmful communication or supports beneficial communication. »...