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  • Essay / Why Services Marketing Management is a Key Driver of Economic Development

    Services Marketing Management is the key driver of a country's economic growth. According to the statistical data of different researchers, it is clear that the service sector represents around sixty percent of the total gross domestic product (GDP) of the planet. Additionally, around forty percent of the workforce works in this field. The motivation of growing industries and organizations is to achieve their profit goals, which results in increased complexity of production. Furthermore, the approach should be the way to deal with critical issues such as management of the marketing sector in businesses. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get Original Essay Transportation service providers in organizations have combined investments that belong to their stakeholders. With the provision of long-distance transportation, link market management services to growth and development prospects. Additionally, the branding is highly detailed, which results in wider coverage (Gourvish, 2010, p.4). With the great impression created by the company, the service market represents a set of concepts in action for its customers. For any service they provide, the focus should be on meeting the needs of customers based on their preferences, tastes and choices. To achieve these factors, the company develops strategies that provide competitive advantages by realizing gaps and intervening in practical ways. The implementation of a model technique in transportation services focuses on the propensity of customers to innovate and create new ideas that improve the field of marketing in order to offer quality services. According to Huotari and Hamari, 2012, p.18, marketing involves identifying target customers by analyzing the pattern and response of service usage in relation to customers and producers (Kotler and Armstrong, 2010, p.11 ). The expected technique benefits customers as they improve services to their satisfaction, thereby helping management to analyze and develop a customer-centric approach. Leadership is one of the basic elements of marketing management that plays a key role in the growth of service provider businesses. . With effective management, company employees are motivated to perform in accordance with customer expectations and satisfaction levels. The image of the organization in terms of reputation is strengthened as well as the perception aspect of service providers (Zeithaml, Bitner and Gremler, 2010, p.4). As a result, the market should be able to venture into the service sector by understanding the tastes of the target customers. According to Kotler and Armstrong (2010, p.16), resource capacity management constitutes a strategic advantage. Capability increases an organization's ability to service race by considering the seller's most important resource, which can lead to buyer satisfaction. On the other hand, it creates consumer brand loyalty, an idea that increases a company's profitability. Capacity development encompasses short- and long-term considerations that are not an executive decision or a binding constraint faced by management (Hollensen 2015, p.27). Keep in mind: this is just a sample. Get a custom paper now from our expert writers.Get a custom essayIn conclusion, service management approaches help improve..