This article explores the different aspects of marketing and corporate culture and how the two are interrelated within a functional organization. Specifically, the focus will be on defining corporate culture, defining marketing, how corporate culture and marketing are related, effectively implementing both, and finally a discussion on companies with great cultures. First, in order to have a complete understanding of the relationship between marketing and corporate culture, one must know how corporate culture is defined. According to Leo Sin and Alan Tse, “corporate culture has been defined as patterns of shared values ​​and beliefs over time that produce behavioral norms adopted to solve problems” (295). Debra Nelson and James Quick define organizational (business) culture as "a pattern of basic assumptions that are considered valid and that are taught to new members as the way to perceive, think, and feel within the organization." “organization” (556). Additionally, company culture is important because it facilitates greater efficiency, communication, and collaboration among employees (Sathe, 9). In summary, an organization's culture describes and determines how an organization and its employees will operate in various situations. Beyond a definition of corporate culture, it is also necessary to examine the functioning of a company from a marketing point of view. According to the American Marketing Association, “Marketing is the activity, institutions, and processes of creating, communicating, delivering, and exchanging offerings that have value to customers, partners, and society as a whole” (1). It is clear from this definition that marketing cannot be limited to a simple advertisement or a piece of paper......appos is another company known for its great culture and customer service. They focused on maintaining a customer-centric vision by investing their marketing budget in developing a customer service-oriented culture and employees (Mickiewicz, 1). Both organizations understand the need to develop employees and take the customer's perspective, as suggested by Richard Drucker. Through this research, it can be concluded that corporate culture affects and defines not only the company and employees, but also the marketing strategy. Additionally, it would be beneficial for marketers and business leaders to conduct additional research on how marketing can influence company culture and vice versa. However, empirical evidence from many companies that already demonstrate excellent corporate culture and strategic marketing.