Consistent with Monster.com (2010), in an era where reality TV commands the ratings and anyone can become a superstar on the site, the line between a big name and a regular Joe is almost indistinct. In accordance with Monster, this trend extends excessively to promotion; fights, for example the one over Dove Beauty products that feature ordinary women in their forties, are increasingly known as those with famous faces; This scene leaves the sponsors to a verbal confrontation whether the superstars or the real individuals have more triumph and increase the overall revenue. According to this site, most say it's difficult to pinpoint the total amount of revenue generated from ads because the quality of the brand and mall impacts whether you win; Given this, quantify which representative should fight the right battle for your client, regardless of the type of capacity you choose. According to Monster (2010), how would you focus if a VIP or real person is a good fit for your most recent fight? Don't hesitate to weigh the pros and cons of each, veterans say; However, the most important thing is to create the right fight for your client, regardless of the type of ability you choose. According to this site, superstars, for example veterans, tend to engage all the more in advertisements for items that benefit from being connected to good examples or someone that the buyer copy; veterans typically point to beautifying agents, clothing, and cars as illustrations. According to these creators, famous people also tend to be more powerful at attracting attention; "Big names can work well because they get people's attention, especially in a confusing natural field," says Brett Martin, ...... middle of paper ...... such is the price is always questionable and look for organizations that will protect you against cunning Hollywood operators; 3) Know your demographic: This is a game for your group of people; Members of Generation X were at the top of the brains of the individuals who made the Dove commercials; they planned to show the most advanced female figures over the years to help baby boomers feel less imperceptible in the media and more proud of their development (this is a great illustration). 4) Avoid controversial numbers: Lindsay Lohan probably isn't the best at choosing for an opinion at this minute; Jenney says to choose celebrities who aren't in danger of being captured or embroiled in embarrassment; Just because we read about them in Us magazine doesn't mean we'll take note of their use of a product; every once in a while you'd rather see someone who's never appeared in Us magazine.