It is at the very end, when the father, safe from the accident, raises his arm to kiss his daughter that the phrase “Embrace Life, Always Wear your Seatbelt” is written on the film. screen. This clever use of words is definitely a wise theme for advertising. Embrace conjures up images of hugs and loved ones. The mother and daughter save the man by hugging him against the seat, acting as a seat belt. The father kisses the little girl at the end. You don't even notice when watching this video that there is no speaking, as the characters, the filming depicts the story so intelligently. Say no to plagiarism. Get a tailor-made essay on 'Why violent video games should not be banned'? Get the original essay This is, after all, one of the key points of the Sussex Safer Road Partnership, which advocates safer driving so that no one dies in a car accident. It's disturbing to see the man thrown from his chair. If one looks closely, the woman and daughter wince as they struggle to keep him safely strapped to the chair. The logos shown here indicate to wear your seat belt to avoid injury in a car accident. So that no family loses a loved one due to distracted driving or not wearing a seat belt. While people think of car accidents as a distant evil, something that can't happen, the setting of this ad cannot be emphasized enough. They are in a playroom, a place where imagination and creativity reign, a place where children are free to play. This is a stark contrast to a car accident, but car accidents can happen to anyone. In order to fully appreciate the skillful use of effective rhetoric and pathos, one must first examine the characters. This family, arguably the most effective form of pathos in advertising, truly depicts the emotions, fear, shock and subsequent relief that elicit similar feelings in the viewer. The audience here is anyone who has ever driven a car, driven somewhere, or had a family member or loved one who drives. This wide range of people are automatically drawn to the characters, a father, mother and daughter. The appeal to family and love is even more accentuated by the setting, in a young girl's playroom. The pink walls and the family's cozy setup on the couch, pretending to drive in a chair, evoke a feeling of calm, even joy. It's moving, the scene of a family laughing and enjoying each other's company. This commercial begins with a father in his daughters' pink playroom. He pretends to drive, then looks scared. His daughter and wife, sitting nearby, look at the camera petrified. In slow motion, they run towards him and hold him on the chair like a seat belt. Glitter sprays from the room as the man is ripped from his chair, but his daughter and wife embrace him like an effective seat belt and he survives the sudden crash. Then the screen says, “Embrace life, always wear your seat belt.” The dramatized style of this film and the incredible depiction of emotion and fear in the characters evoke extreme pathos and shock in the viewer, making this advertisement effective in promoting the use of seat belts. Keep in mind: this is just a sample. Get a paper customization now from our expert writers.Get a personalized essayYou get in the car, turn on the ignition and suddenly you're on your way. To anywhere; maybe some training.”.