Our assignment topic is based on the entertainment industry and the company we have chosen is Astro Malaysia Holding Berhad (ASTRO). Astro Malaysia Holding Berhad is a Malaysia-based ASEAN content and consumer company that aims to become a technology-driven organization in digital, television, radio and e-commerce. The founder of ASTRO is Tatparanandam Ananda Krishnan, born April 1938. Malaysian businessman and philanthropist. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get Original Essay ASTRO (All-Asian Sat TV and Radio Operator) is one of the best cross-media workers in Southeast Asia through Director-To-Home. satellite TV service in Malaysia, Brunei, Singapore, Indonesia and other parts of Southeast Asia, being the only home executive satellite TV service reseller in Malaysia. Their value proposition includes 188 TV channels delivered via our DTH, IPTV and OTT satellite TV platforms, including 60 Astro-branded and 72 in HD. Their customers have a variety of options when it comes to viewing preferences such as HD, PVR, OD, IPTV services through Astro B.yond as well as on Astro Go and Tribe. They also offer a subscription-free freemium service called NJOI, which offers 28 channels, including two in HD. HD: HD service gives you an elevated sensory experience in high definition with 5x greater detail, vibrant colors and multi-dimensional sound. PVR: Also known as personal video recorder, you can record your movie and watch it anytime. OD (VOD): find the latest free or premium dramas and films. IPTV: Allows us to stream all favorite Astro programs instantly via broadband/Internet as the services we receive with IPTV are transmitted via high-speed fiber optic cables and over 700 hours of on-demand entertainment and unlimited downloads . NJOI: Malaysia's first free satellite TV service by Astro. Launched by the Government of Malaysia and Astro on February 18, 2012, with 28 television channels and 19 radio stations. ASTRO has 19 radio stations, including the top rated stations in Malaysia. They launched a listening app called Raku and these radio stations reach over 15.6 million listeners every week in Malaysia. It is one of the best Malay entertainment sites in Malaysia and the #1 YouTube channel in the country via Astro. They are also focusing on a teleshopping platform, Go Shop, available on two dedicated television channels as well as via e-commerce and mobile. Astro has won Gold in the Media & Entertainment category at the Putra Brand Awards for the past six years, including 'Brand of the Year' in 2012 and 'Brand Icon' in 2013. Keep in mind: this n This is just a sample. Get a personalized article from our expert writers now. Get a personalized essay. Other awards include "Organization of the Year" at the 2015 National Awards for Management Accounting, Gold and Silver Stevie Awards at the 9th Annual Stevie Awards for Sales and Customer Service, a Silver award for diversity and inclusiveness reporting at the National Annual Corporate Report Awards 2015, and a Bronze Stevie Award at the International Business Awards 2015 for Corporate Social Responsibility Program of the Year (Asia, Australia and Australia category). New Zealand) for the Astro Kasih Sports Initiative.