Marketers will appear in customers' email, YouTube, Instagram, and wherever they sign up. They are always there to present their products and persuade the customer that he might need it. This has made the purpose of shopping change from achieving what the person needs to becoming a pleasure. The concept of shopping has changed to become an addiction. According to Lisa Merlo, assistant professor of psychiatry at the UF College of Medicine. “Excessive cell phone use is associated with some characteristic behavioral patterns, including using something to feel good, developing a tolerance and needing more over time to feel the same feeling, and going through withdrawal if we are deprived of it." So the question is whether online shopping is also being transformed to become a source of convenience? This research will examine: 1- Has online shopping become an addiction? And why?2- Is online shopping transformed to become a source of comfort? 3- The theory of the priming effect and its relationship with online shopping? 4- Compare the revenue of specific brands before and after they allow online shopping. 5- How does the organization of the website and associated elements affect the customer? And how do companies analyze customer purchases? The information for this search will depend on the WKU calendar and Google Scholar. In addition, the brand's official sites could be useful for compiling sales statistics. The aim of this research is to prove that online shopping pushes the customer to be more