The structure of the theory was formulated primarily from a North American perception at a particular point in history, with little consideration of the unique characteristics of the service public broadcasting in other countries. A new normative theory is needed for new times. The concept has been elaborated on by scholars of media and political economy, including Dallas Walker Scythe, Herbert Chiller, Vincent Moscow, Dan Schiller, and Robert W. Machesney. Most notably, PC analyzes the members of the social family among the media apparatus, communications technology, and the broader social/financial construct in which it operates with a focus on technology, both historical emergence and the current state of technological developments. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay. Marxist Notion: The PC's moral philosophy dictates that it frequently criticize capitalism for its effect on the media and democracy, which stems from important principled works. by Karl Marx. A non-curious criticism of the crucial political financial system is that, like Marx, it fetishizes capitalism and is technologically or economically deterministic. In addition to the relative decline of print media and the increase of electronic media, other changes are underway in the media. Media proliferate in their technical and institutional forms as much as in the quantity of content produced and distributed. Then there is the emergence of media convergence, referring to the abandonment of once clear boundaries between print, broadcast and telecommunications media. Internationally, the major media conglomerates consist of the national entertainment companies Time Warner, 21st Century Fox, Sony, Comcast, Walt Disney. Disney corporation, at&t, hearts communications, mgm holdings, globe group and lagardère group. Our largest media conglomerate, along with the Walt Disney Company, Information Corp. and Time Warner ranking 2nd, 1/3 and fourth, respectively. Media are also becoming transnational in terms of ownership, production financing, distribution, content, reception and even regulation. A related trend is the conglomeration and configuration of large multimedia companies that not only cross national borders but also lead to vertical and horizontal attention. Media attention is a means by which fewer and fewer individuals or agencies influence increasing shares of the mass media. . In countries described as authoritarian by most think tanks and NGOs around the world, media ownership is usually something very close to the state as a whole which controls the facts either directly or indirectly. Media associations are the result of an agency associated with the media seeking another group for control. their sources, which will increase sales and audience. As a result, it forms an important part of our subculture. Successful media organizations typically buy out different agencies to make them more powerful, more useful, and able to reach larger audiences. Negative consequences that could come into play are lack of wrestling and variety as well as biased political views. An oligopoly occurs when certain companies control a market. As larger-scale media companies buy out smaller-scale or nearby agencies, they create to become more powerful in the market..