Technology has continued to advance exponentially and has transformed many businesses. Through the use of technology, businesses can now get a lot of their work done in a short period of time. From surveys to closing, today's mobile, social, big data and cloud technologies are renovating the sales process. New devices, strategies and techniques have enabled these companies to improve their productivity, profitability and give them the advantage to stay ahead of the competition. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Thanks to advancements in technology, it is now possible to store a considerable amount of customer data regarding their behavior and purchasing habits. It helps manage, analyze and capture a massive number of customers on a single device. Thanks to the Big Data analysis tool, the organization can identify its potential or its targeted customers. This gives sales teams a clearer idea of ​​where to focus their efforts. Second, social media platforms have helped many organizations stay in touch with their customers; from product knowledge to returns. This also helped attract and retain new customers. Studies show that salespeople who use social media perform comparatively better than those who don’t. Third, sales involves a lot of tedious, time-consuming and repetitive work like scheduling sales appointments, sending follow-up emails, etc., which can affect productivity and profitability. So, sales force automation technology automates many tasks and helps the salesperson focus on other important tasks. This allows sales managers to keep their teams up to date and also retrieve sales figures; customer complaints, etc. and manage them in real time. Using cloud-based customer relationship management technology, it provides an organization with a complete customer relationship perspective by integrating promotion, sales and customer support. This CRM data is accessible from anywhere and at any time. It allows sellers to quickly and thoroughly access their customers' details. Research has shown that 55% of consumers who browse online are more likely to commit to purchasing than those who window shop in malls and stores. Innovation changes the universe of offers. Organization that uses technologies and tools such as big data, cloud storage and social media, the sales process will remain beneficial and competitive while the one who sticks to the outdated version will definitely leave the market. Cultural Differences Humans are different from each other and their decision making differs depending on their beliefs and values. Something good for one may not be good for another. We humans are conditioned to react positively or negatively based on our culture, upbringing, family background, or religion. Due to technological advancements and exposure, cultures are changing. As human beings, we are prone to change, just as our attitude towards certain things like lifestyle, preferences, etc., just as our demand for certain fashions and technological devices increases while the demand for other alternatives disappear. When you know the culture in which you are building your business, it becomes easier for the salesperson to know the needs and wants of their customers. When you understand the.