21st Century Corporate Social ResponsibilityCorporate social responsibility (CSR) is the most essential element of modern business and highlights the responsibilities of an organization towards society (Snider et al., 2003). Society is very concerned about the way companies undertake their CSR. This has forced many organizations in the sector today to effectively address their CSR. The Microsoft Corporation is a multinational company that ensures that its corporate citizenship report is published every year. Their report provides details on how they give back to society through their various programs and initiatives. The goal of Microsoft's CSR is to meet the social needs of people from a global perspective. The people they serve include their consumers and stakeholders around the world. The company values ​​its CSR because it allows it to succeed and achieve its objectives on a global scale. The key to the company's success is providing various services such as creating intelligent cloud, creating personal computers and creating new inventions to increase their productivity and business processes, thereby helping them in their engagement at the service of society. The company's commitment focuses on meeting societal needs and properly managing its programs, which plays a key role in establishing and maintaining trust between the company and its customers as well as its parties. stakeholders who are committed to ensuring that the company achieves its long-term objectives. .Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay It is important for any business to build its reputation by gaining the trust of its customers. By establishing trust, the external image of the company will be improved (Snider et al., 2003). One of Microsoft's key strategies is to build trust with its customers. Building trust is the most essential consideration for any business ensuring that it achieves its goals that its customers around the world are also able to realize their visions. For a company to achieve this goal, it must ensure that it earns the trust of its stakeholders, governments and customers by ensuring that there is a shared commitment to ethical behaviors and ensuring that the integrity of its business processes is maintained. This therefore implies that the ethical culture of a company must be established and the company must demonstrate its commitment to integrity, behavior and honesty in carrying out its business activities. Microsoft has demonstrated its commitment to ethical standards in its management and business practices. Their business ethics meet the long-term needs of the company's stakeholders by ensuring transparency and accountability in various business activities and processes. Microsoft values ​​strategic philanthropy as a way to give back to society. Their strategic philanthropy encompasses much more than just monetary and software donations. Microsoft has proven its determination and capabilities in recent years by improving the lives of millions of people around the world. Microsoft's environmental policy is one of the most effective strategic philanthropies where the company has shown its commitment in the fight to reduce carbon emissions, thereby preventing environmental degradation from a global perspective. Some of the measures put in place by the company to preserve.