Gaming, or gambling as it is colloquially called, is probably as old as humanity itself. Researchers date the beginning of gambling to around 3000 BC. In places where Mesopotamia lived, dice made of bone and ivory were found. The ancient Romans already knew that games could become an addiction and have already destroyed one or another of the living. The Roman historian Tacitus (c. 58 - 120 AD) already observed at this time that the Teutons "Curiously, the game of dice is a serious business, with such blind passion, when it comes to win or lose, that after they have lost their possessions, they play the last decisive blow for their freedom and their person. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayEven today, people all over the world play as if tomorrow the world will end. The Germans alone lost 14.8 billion US dollars in games of chance in 2013 and were in 7th place at the time. The “world champions” of defeats were by far the Americans. They put no less than 118 billion dollars at stake. One might wonder how all this information can now be put into context with our work. Now that we've covered gaming, marketing and ethics, we want to show that something destructive can become something very positive. As an example and possible goal, we would like to use the online betting platform BWin, founded in Austria in 1997 and has since been integrated into GVC Holdings headquartered on the Isle of Man. If you take a closer look at the following graph, you can see that gambling can be a very serious activity. Companies like these are now listed on stock exchanges, are viewed with suspicion and can never completely shake off a certain bad image. This may be because betting on the outcome of a football match or other sporting events still has a reputation for being manipulated. On the other hand, betting on a horse race at Ascot is socially tolerated. That fathers also gambled away their children's lunch money at the betting acceptance counters of Britain's oldest racecourse is in such an obviously secondary mood. The main thing is that the hat fits well. The path to professional sports is a very difficult question. There are countless young people who dream of living a life like Ronaldo and Co. In major cities, there are programs and clubs that operate academies to train and educate the stars of tomorrow. The number of places in these establishments is very coveted. Running such an institution is very expensive and does not make much financial sense. This is why football academies are very often forced to dismiss talent, simply because all the (few) places are occupied. Since the various programs supporting young talents very often suffer from a chronic lack of money, we thought about how this problem could be solved in the long term. Furthermore, we believe that our approach could increase the value and social acceptance of a company like BWin, because we turn losers into winners again, to some extent. If you take a look at the BWin homepage, you will see that you can bet on many different sports. Conversely, this means that there are just as many possibilities to lose your money. Suppose Mr. X bets on the outcome of a football match. The bet is 100,-- EUR. The teams are a very famous team like Manchester.