Subliminal PerceptionSubliminal perception is a signal or message embedded in another object, designed to pass below the normal limits of perception. These messages are indiscernible to the conscious mind, but allegedly affect the subconscious or deeper mind. Subliminal techniques have sometimes been used in advertising, but the purpose, effectiveness, and frequency of these techniques are debated. There is evidence, however, that stimulation below a person's level of consciousness can have an effect on certain aspects of behavior. After my research on subliminal perception, I came to the conclusion that it is used in advertising, but I don't know to what extent. Companies such as KFC and McDonald's use subliminal perception embedded in food and money, but the vast majority of subliminal messaging campaigns use "sex" to raise awareness. After flipping through a dozen or more magazines, something seemed different about the Harley Davidson ad in front of me. Although it didn't seem clear to me at first, the word "sex" became very noticeable to me. I think this is far from being the case, that it may just be a coincidence. Starting with the capital S and going horizontally, place the word subconscious. This print ad comes from Maxim magazine, and there is an abundance of prior information linking Maxim and Harley Davidson to subliminal advertising. Classical ConditioningClassical conditioning in everyday life is extremely common. In the field of consumer behavior, classical conditioning primarily influences emotional behavior. Classical conditioning is defined as a process by which a neutral stimulus becomes capable of eliciting a response...... middle of paper ...... with this advertisement, using a young married couple moving into the same household. . Additionally, the ad says, “In any relationship, a little reality has to come into play, like agreeing on a budget. » This is clearly aimed at newly married couples, who share buyer influence. Generational Influence How we market to a specific generation affects how we market and sell products. Different generations have different consumption characteristics, which allows marketers to target specific segments. There are four common generational categories that marketing focuses on. They include: • The Gray Market, currently ages 66 and older • Baby Boomers, currently ages 49 to 66 • GenXers, currently ages 28 to 48 • Millennials, currently ages 7 to 27 . To successfully use generational marketing, a meaningful message must be delivered.