Table of ContentsIntroductionMarketing ResearchStaff and TrainingInfrastructureManagementData Validation and AccuracyCostsConclusionList of ReferencesIntroductionThis essay will be a discussion and research around the theme of marketing research, firstly the definition of marketing research, secondly, the importance of marketing research for international travel and tourism agencies in Majan, thirdly, the difference between digital data collection methods and non-digital data collection methods digital that Majan international travel and tourism agencies use to analyze customer behavior, and finally will be the conclusion. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original EssayMarketing ResearchSystematic gathering and marketing analysis of linked data that produces information that can be used for decision making. Includes the following continuous methodical steps that produce accurate and reliable data. Through explanation and analysis, data is transformed into applicable information for decision-making purposes by administrators. It is an important part of decision making, it helps improve marketing decision making by producing timely, accurate and relevant information. Each decision imposes particular requirements for a relevant plan and the information can be developed based on the information obtained through a marketing research action. The science that studies problems and other aspects of marketing and associated decision-making and their implementation. Importance of Marketing Research for Majan International Travel and Tourism Agencies: - Ensuring that the service or product is delivered to the target customers at the right time at the right time. place, and at the right price.- Gives Majan international travel and tourism agencies knowledge about their competitors and how they manage the market.- It helps Majan international travel and tourism agencies minimize business risks: through statistical surveys, you can discover all the data you have to choose whether or not to act on a specific topic. For example, you may find that the specific area you were planning to open a store in right now has a saturated market in your industry, which should make you want to avoid settling for that choice and instead search for a more and more suitable place. Here's how to apply this: Test new structures and elements before launching them. Find out why customers aren't coming back. Get information on problem areas. - Helps travel and tourism managers of Majan international agencies to make the right decisions: The research can help to evaluate the conceivable offers of another item/administration and, furthermore, the promotional use required to obtain the greatest benefits. - Helps Majan international travel and tourism agencies identify market opportunities: Research can make it clear that another item you have arranged may not be what you expected. the needs of your market. You can then choose to make adjustments to what you are going to offer based on your customers. - He can find the compromise: The group includes in the recent launch of services/goods, everyone has their individual discernments and premonitions. They should certainly not be neglected, but by addressing them directly to target customers; you will collectthe opinions of individuals who might be less one-sided or less outspokenly tied to another promotion or administration. This helps gain recent points, ideally a compromise on exactly how you will approach another shipment, another brand, or a brand repositioning. - This can help international travel and tourism agencies in Majan to establish trends: if you treat your search as a continuous search. exercise you do frequently, you will see that you will have a lot of information to most likely examine your clients and build a specific model. - This helps Majan international travel and tourism agencies in establishing market positioning: it is imperative to know the situation of the company at a specific point in time and at the right time. Information from research helps measure and filter progress, which can be helpful in making choices and decisions. Difference between digital data collection method and non-digital data collection method that Majan international travel and tourism agencies use to analyze customer behavior: Staffing and TrainingDigital data collection method: staff must have a basic understanding of terrain and basic computer information. Personnel must be prepared for machine operations, tool activities and questionnaires. Training and recruiting staff generally takes longer. Non-digital data collection method: Staff must have a basic area of ​​knowledge and experience. Staff must be competent to answer the questionnaire. Recruitment is clearer in relation to these surveys.InfrastructureMethod of collecting digital data: Infrastructure should be well placed to charge the smart devices and back up the data, store and recreate the software on all the smart devices. Tools should be placed in a protected location and checked for mileage and general damage. Alternative arrangements must be prepared in the event of mechanical failure. Non-digital data collection method: Only basic infrastructure is required to store complete and incomplete surveys. Additional replacement surveys should be printed in case the original copies cannot be used. Piloting Digital data collection method: A different pilot is required for the questionnaire and the gadget to ensure staff are on board with both. Changing software after piloting requires transferring the new form of software to each gadget. The structure of the database must be up-to-date and must be predictable with changes to the questionnaire. Non-numerical data collection method: a solitary pilot (can integrate different cycles) should test the questionnaire under field conditions. In the event that the questionnaire is modified after piloting, all transformations must be adapted and new reviews must be printed. Data Validation and Accuracy Digital Data Collection Method: Data collection and data entry occur at the same time, and no separate data entry personnel need to be hired. . Data can be reviewed in real time as it is uploaded to the server (configurations permitting). Data validation is built into the software, which does not allow invalid values ​​to be entered. Cross-checks can be carried out as usual to ensure data accuracy. Non-digital data collection method: : .