Power Leisure is a small retail warehouse of fun on-road and off-road recreational equipment.Introduction'Marketing is the function that connects the business and the customer to get the right product in the right place in the right place. good time.” (www.tutor2u.net/business/marketing) while identifying, anticipating and satisfying customer wants and needs. Power Leisure is a small warehouse based retail seller of fun on and off road recreational equipment such as dirt bikes, mini bikes and quad bikes. It imports its products from China, which allows it to reduce the prices of products manufactured in the United Kingdom and the United States, even at a low level of imported quantity. Since these are leisure products, the more expensive products are strongly linked to the economic cycle and experience increased sales in a dynamic economy. Other products experience a seasonal sales boom around Christmas and public holiday periods. Due to the high price of an outlet on a high street, Power Leisure is located in a small commercial unit on an industrial estate 15 minutes from Hove town centre. Due to its location, PowerLeisure will need to rely on local publications, mailings and possibly local radio advertising to increase awareness of its location and mission of high quality at the lowest prices. The company's goals are to be recognized as a supplier of these products. at the lowest prices in the region. Be known to commercial customers who will purchase multiple units, increase brand awareness, survive its first year of business and, thanks to the expected high turnover, break even within eight months. local Friday AD business magazines, which have a high circulation in the target market and are read on a weekly basis, will be followed by direct mailings in areas where homes are known to average one acre of land. The final strategy for the local area would be a radio advertisement if costs could be negotiated down to follow the company's core marketing strategy. Using the product range, the objectives of the marketing plan are to market the latest products at the lowest price and to place the advertising close to the local catchment area of ​​approximately 140,000 inhabitants. MARKETING RESEARCH: Marketing Center...... middle of paper ... ...is obliged to do so as part of its sponsorship agreement. I hope this will attract the public, increase awareness and improve the image of my store. But to be honest, most motorsport riders are not very well known, but the main idea of ​​his presence and the second presentation of the opening would be a demonstration by him to show how motorcycles should be used and push the bikes to their maximum limits to try. To impress the crowd and hopefully encourage customers to purchase, also allowing trials for the public on opening day will increase the chances of sales. Bibliography Websites: - www.tutor2u.net - www.bced.gov.bc.ca - www. sba.co.ukRadio stations: - Southern FMMagazines: - Bike - Bike Trader - Motorcross- Dirt bike riderNewspapers: - Advantage - The observer- Friday AD - The Times - The local TimesTelevision: - Top GearBooks: - GCSE Business Studies - second edition (Alain Anderson) - Business Studies NOW for GCSE - second edition (Karen Borrington and Peter Stimpson) Retailers: Felbridge Motorcycles Best Quad Bikes World Crawley down garage Appendix