Twice in the last six months I have purchased products after seeing them advertised on Facebook. The first was some exercise equipment that a trusted friend “liked”. The second item was about a one-size-fits-all beauty product. I liked both purchases and am glad I found them. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get an Original Essay I think Facebook advertising is a good idea. You can build your brand like my first example. You can target groups on Facebook specific to your product. My friend who liked this exercise equipment is someone who goes to the gym every day. She has an amazing figure and works hard at it. So when she liked this product, I noticed it because I know she wouldn't like equipment that wasn't reputable. And thanks to the recommendation of his “like”, I bought it. Word of mouth and recommendations from friends go a long way in growing your brand. So if I had my own product, I would join as many Facebook groups related to it. If the product was a safety item as an example, I would search for groups of safety personnel, moms and any groups related to safety issues as well as groups of locations where the safety product could be used (car , plane, park, etc.). In addition to joining Facebook groups, I would have a blog that I would update daily. The routine would probably be blogging in the morning, Twitter at least once a day, Instagram once a day, and video blog once a week. I would text customers about any sales, maybe once a month or every 3 weeks. Not texting too much or they might delete me. Nobody likes sales too much. I will also send an email every 2-3 weeks with safety and product information. I would include links to the webpage to purchase said security product with all communications. I would offer a 5 or 10% discount if they liked me on Facebook. I would offer a discount if they recommended my product to a friend and that friend purchased from me. I would expect the result to be sales, hopefully many sales. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Trial The metrics I would use would be the amount of traffic I receive on Facebook and the conversion rates. I would also look at the traffic numbers on Twitter and Instagram. I monitored how many times something was retweeted or posted to see if Twitter or Instagram was worth the time spent posting. I would probably also post contests and giveaways on Facebook. I see a lot of traffic on giveaways. I'm not sure of the branding timeline. It seems that with Facebook it can spread like wildfire or burn slowly. I hope my product will interest people and spread quickly. I looked online and found an article in Forbes that said if you were a pioneer it might take a long time, but if you were a colonizer it might take a short time. So if my product is new, I should expect it to take years. If I don't reinvent the wheel but just create a different style, then I can search less time. I think I would try for at least a year and then re-evaluate my passion, time and resources to see if I want to continue..