On Gucci's South Korean website, the "Bamboo Shoopper" bag costs approximately ₩2,665,000. (Gucci 2012q). Gucci South Korea used to advertise the “Bamboo Shopper” bag on Gucci Korea Facebook. (Facebook Gucci Korea 2013a). On Gucci's South Korean website, the "Gucci Icon new Bamboo" bag started at around ₩2,965,000 to ₩3,805,000 depending on its style and Gucci Collection (2012 i). Gucci South Korea used to announce the "Gucci Icon new Bamboo" bag not only on Gucci Korea's Facebook website, but also on its own Gucci South Korean website. (Facebook Gucci Korea 2013b), (Gucci 2012 s). Since 2011, mobile applications, tablets and the Internet have been the main channels that allow Gucci to effectively reach its consumers. (Euromonitor International 2013g). Fashion shows which are important to show the latest trend of brands are held in close cooperation with the public relations department because public relations has to build different stories and inform the audience related to the brand. According to information available in (Pricewaterhouse Coopers Accountants NV 2004), "for the year 2003, Gucci's growth in terms of revenue and long-term growth depended on the quality of fashion shows and collaboration with the public relations department” (Pricewaterhouse Coopers Accountants NV 2004: 26).Fashion shows for each season are an effective way to recapture the attention of the consumer concerned with the brand. Goals of Media Channels “The gatekeepers,” who are the critical people who decide the quality of news, change from culture to culture. another culture (Milkie 2002: 855). They are especially those who “co-produce, taste, manufacture and select” (Foster, Borgatti and Jones 2011: 248). Luxury brands must rethink how to manage the “paper consumption environment”. (Vogue Encyclopedia 2013), (Gucci 2012o). These particularities of Gucci also contribute to “the heritage, creativity, prestige and values ​​of the brand” (Kapferer and Bastien 2012: 274). According to Patrizio di Marco, communication strategies play a fundamental role for Gucci on a global scale (Youtube 2010). Each point of communication must clearly respond to the tastes and needs of the consumer. In order to meet its consumers on an online platform, Gucci launched not only a “digitalflaghip” store but also a website “Gucciconnect.com” (Proquest2010). These establishments take Gucci to the next level in the digital world. Gucci lovers can easily purchase and view the latest Gucci releases in the “flagship store” and also follow fashion shows online with “gucciconnect.com”. These platforms bring people together around the idea that Gucci is a unique brand.