Planning is the effect of defining organizational objectives or goals, and a system for achieving them; therefore, to fail is to fail to achieve these goals and objectives. The importance of planning in businesses is great because a formal plan integrates the goals and objectives of the organization, determines the strategies to achieve these goals, and develops a system to effectively coordinate worker behaviors to increase overall chances of success. Without a formal plan in place, organizations may not be entirely certain of their goals and how to achieve them, which can harm the business. Organizations absolutely need a plan if they want to succeed in the business world. Planning is creating an outline of the organizational objectives or goals of a business, as well as how to achieve these objectives and should be a framework of what is to be achieved. when and how to achieve this (Robbins, S, Decenzo, D, Coulter, M&Woods, M, 2014). It is important to ensure that companies or organizations have a formal business plan, because a good plan reduces a manager's uncertainty about change, details how to manage or respond to change, and reduces activities inefficient, thus ensuring confident control and productivity (Robbins, S, et al., 2014). By planning formally, a manager limits the risk of failure. So, without planning, you cannot succeed. When a succinct plan is in place, the members of an organization all work toward set goals and are able to coordinate their activities to achieve those goals. A lack of planning can lead members of an organization to work in opposite directions, preventing the organization from achieving its goals (Robbins, S, et al., ...... middle of article ......ok to their It is also believed that formal planning reinforces the importance of success, which can eventually lead to failure in an uncertain environment (Robbins, S, et al., 2014). In today's business world, some leaders clearly prefer the concept of storming the castle. Indeed, it is believed that it makes it easier for entrepreneurs to enter into business due to the uncertainty that reigns today. business markets (Brinckmann, Grichnik and Kapsa, 2008, p. 38).To conclude, it is clear that failure to plan is undeniably a failure of planning. Organizations make themselves susceptible to failure when they fail. not to plan, because they expose themselves to risks in which they will not be able to do so. able to counter, for example not having an emergency action plan or risk analysis.