Starbucks and Dunkin' DonutsCoffee have been present in the market and homes for a very long time now. The first coffee house in the United States opened in 1697 in New York. Today, nearly two-thirds of Americans drink coffee. Coffee is usually associated with "waking up" or "staying awake" due to your high caffeine levels, and it's inevitable that both of these coffee chains will be overcrowded during the morning rush hours. Coffee shops always try to innovate with different flavors or blends of coffee to stand out more than other competitors. Starbucks and Dunkin' Donuts are the two most popular coffee chains in the United States. Starbucks was founded in 1971 in Seattle, Washington. While Dunkin' Donuts has been in the market a little longer, having been founded in 1950 in Quincy, Massachusetts. Dunkin' Donuts is famous for its convenience and coffee sides like donuts and sandwiches. On the other hand, Starbucks attracts the customer's attention with its stress-free atmosphere and numerous coffee mixed drink options. Price is a major factor in differentiating the two companies. For a medium Dunkin' Donuts iced coffee, the price is $2.09, while at Starbucks the same size drink costs $2.79 ("The Coffee"). The customer will pay more at Starbucks because of the experience, environment, fancy names, and different taste (not necessarily better taste as it depends on the customer's preferences). The menu options of both stores are very similar, and only a few unique items differentiate them from each other. Starbucks, for example, uses the Italian language to name its cup sizes and certain drinks, which makes things a little confusing for new customers. Starting with drinks, both stores... middle of paper ...... in favor of Dunkin' Donuts and this is still due to the fact that Strabucks just last year started building out its drive-thru stores - and it will be some time before all Starbucks stores are equipped with this service. In conclusion, Starbucks and Dunkin' Donuts share some similarities in their menu options and treatment of their customers, but they also have their unique items and ways of attracting customers to your stores. . Ultimately, Starbucks is a more sophisticated coffee shop and a place where you can have your coffee while enjoying the great environment it offers. On the other hand, Dunkin' Donuts is a great place to grab a quick, easy, and cheaper coffee while enjoying original coffee accompaniments on the go. Moreover, it all depends on the customer's intention and opportunity for them to decide which one will best suit their lifestyle..