Digital media is so important in everyday life that it is often found in your hand or pocket. We don't often think about how social media and politics shape thought and perception, but in the essay you understand the fact is that it does. Over the past decade, social media has become a very powerful tool in campaigns and governments. With a change in the way information is obtained, there is also a rise in misinformation and biased information. There is power in many like-minded people who can come together and leverage their numbers to combat the influence of powerful lobbyists and other types of wealthy groups. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The role digital and social media play in politics is more important than ever, especially now that we are approaching an election year of 2020. Having never voted in an election, I want to know the true effects of social media on voter perception and politics in general. Having spent much of my life online, I am no stranger to bias, targeting and changing perceptions of information; As I begin to research my presidential candidate and vote or first time, I am curious how the media will target me and try to influence my opinion. The work that politicians and their teams put into media presentation, from targeting to bad-mouthing, is fascinating. Kery Murakami's article titled "Smartphone Political Ads Target Non-Political Events to Speak Directly to Voters, One by One" focuses on how political candidates are able to target individuals through technology and to present them with political advertisements. This is not surprising as the technology is most advanced, it is possible to use global positioning or radio frequency to define a geographical area and then configure triggers to send text and video advertisements and alerts to people at proximity. the latest wave of advertising that is both political and apolitical. Last year's presidential campaigns spent three or four times as much on online ads as previous presidential campaigns, and even more money is expected in upcoming elections. The relevance of political gaming on digital and social media in the context of digital media and society is obvious. Our goal is to learn the effects of recent technological advances such as the Internet, Twitter, and online information on the pulse of society. Politics has changed a lot over the past two decades, and the Internet has played an important role in this transformation. As technology advances, its effects will play an increasingly important role in society. It is therefore important that digital media courses continue to develop their curriculum to include this. The evolution of social media, such as Facebook, Twitter and YouTube, from platforms facilitating networking among friends to powerful political tools has been a particularly important development. The political role of social media in American politics was established during the 2008 presidential election. Democratic presidential candidate Barack Obama's social media strategy revolutionized the election campaign by changingthe structure of the political organization. The fact that 68% of American adults in 2018 received news from social media at least occasionally and 20% often relied on social media for news speaks volumes about the extent to which we rely on social media. Few people were active on social media between 2005 and 2008. Even during the 2008 campaign, only 21% of the public was on social media. However, by 2009, the number of people online had jumped to 42% as social media took over the political sphere in the lead-up to the 2010 midterm elections. The percentage of social media users s has stabilized at 70% since the 2016 presidential election. It's time to take a broader approach to the influence of social media on politics today we will see how social media actually affects politics and voters. With 24-hour access to information, there's no more waiting for newspapers or TV shows. Online news is a 24/7 phenomenon where news, poll results, and rumors can be shared instantly. Targeting It's no secret that targeting is used throughout the advertising industry. to ensure ads and messages reach the right audience. What was perhaps a secret is that politicians also have access to it; If a candidate wants to address the concerns of women, students, retirees, Latinos or any other group of voters, they can now tailor their message. Just as advertisers on Facebook can use analytics and targeted ads, so can candidates and politicians. So if you notice that political messages seem to speak to you personally, it's no coincidence. Fake NewsPolitical campaigns, but more specifically voters, are now influenced by every story, true or not, published on social media. It is becoming increasingly difficult to distinguish real news from fake news online. Social media makes this distinction particularly confusing. The constant stream of memes, links and rumors about political leaders and candidates is a mixture of truth, lies, satire and speculation. BiasConfirmation bias exists and is prevalent on social media. This results from the direct influence of desire on beliefs, it blurs our vision and brings ideas that do not fit into our thinking. Once we form an opinion, we accept information that confirms that opinion while ignoring or rejecting information that casts doubt on it. Digital and social media have made it easier to maintain a biased thought bubble, which can affect political stance if the outside of the bubble is not explored. InteractionOne of the positive effects of social media on politics is the ability for voters to interact. more easily with candidates and elected officials. Traditionally, if you wanted to meet a politician or candidate, you had to attend a live event, but with modern technology, it is now possible to attend virtual events to interact with politicians and candidates. The future of politics There will certainly be many political events. the changes that are happening thanks to social media. There are now proposals for Internet voting, which could lead to more people participating in elections. This could make social media even more influential, as people could literally vote a few.