Table of ContentsMission StatementSocio-Cultural DimensionImportance of Goal SettingGrowth Strategy – Product Development StrategyDepartmental ApproachVision SkillsControlControl Methods (Timing Control)Equal Opportunities This report aims to provide an overview of the planning, proposed organization, direction, control, ethics and social responsibility for the start-up of a new food and beverage business entity called Belly Happi Café. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Belly Happi Café is envisioned to be a new small start-up offering fusion, healthy and halal cuisine for Muslim diners and the general public. The planned location is Bali Lane, in the Arab Street area, where the vibrancy of young hipster cafes has emerged over the past 5 years. The restaurant would be able to prepare 50 dinners in one sitting. The concept of healthy halal foods will be its competitive advantage as the population of health-conscious young adults increases. Mission Statement The mission statement is essential for any business, whether it is a new start-up, a small business or a large chain. It articulates the business objective internally as well as to the public and serves to guide the company's stakeholders in achieving its intended objective. The mission statement of Belly Happi Café is proposed as follows: “To prepare healthy and amazing halal foods, provide welcoming service and ensure that every customer who chooses Belly Happi Café leaves a happy tummy. The mission statement reflects the company's makeup, customer focus, and current capabilities. Singapore is a country with a high proportion of professionals, managers, executives and technicians (PMETs) earning more than $2,500 per month. With current low unemployment and good economic health, consumer purchasing power is strong, as evidenced by Singapore's GDP ranking by the International Monetary Fund as 4th in the world in 2017. Furthermore, according to an article Press release from the New Paper published on August 21, 2017, it was estimated that Singaporeans ate out 78% of their meals and noted that young people were increasingly busy with their jobs. The fact that people have strong purchasing power and are eating out more shows the demand and presents a good business opportunity for Belly Happi Café to capitalize on the offering of healthy and halal fusion foods. Sociocultural dimension Regarding the previous paragraph on the high proportion of PMETs, Singapore is also faced with an aging workforce. According to an HRD Magazine article dated June 30, 2017 titled "Singapore's workforce is 'rapidly aging'", it is stated that the proportion of residents aged 60 and above in the workforce has increased from 5.5 % in 2006 to 13% in 2016. In lieu of workforce demographics, this represents an opportunity for Belly Happi Café to adopt fair employment practices and support government efforts toward reemployment older workers as part of its corporate social responsibility (CSR) effort. all businesses, objectives must be set. Generally speaking, most organizations have 3 levels of objectives at top management, middle management and lower management level, namely strategic (company level), tactical (division level ) and operational (department level), respectively. These 3 levels form a hierarchy andform a means-ends chain, meaning that achieving goals at lower levels is necessary to achieve higher-level goals. Importance of Goal Setting Goal setting would be beneficial for Belly Happi Café as for all businesses. However, it is essential to set good goals in order to facilitate the identification and motivation of employees, give them direction in achieving the desired results and provide a standard for performance evaluation. Good goals should be SMARTSpecific, i.e. clearly and precisely defined, for example who should be involved, what are you trying to achieve and when (timeline), where, why and how. Measurable, that is to say expressed in quantitative terms, would make a goal more tangible and progress measurable. Achievable, meaning ambitious but realistic goals intended to inspire motivation and achievement. Relevant i.e. the key result areas/activities that contribute most to the performance and competitiveness of the company. Time-bound, i.e. a clear and realistic specification of the period of time over which the achievement of objectives will be measured. Providing time constraints would also create a sense of urgency. Achieve break-even within 6 months of operation and achieve a profit of at least $120,000 by the first anniversary date of July 31, 2019. An assessment of the competitive strength and position of Belly Happi A Cafe using Porter's five forces model was carried out. The threat of substitute products or services is high because Singapore is a food paradise and there are certainly many substitutes for good healthy halal food, for example, fast food, hawker food, other halal restaurants and cafes. When close substitutes exist in a market, this would increase the likelihood that customers will switch to alternatives in response to price increases and thus reduce supplier power and market attractiveness. The threat of new entrants is high as profitable markets generally attract new entrants and the barriers to entry for the food and beverage sector are very low, meaning it would be easy for new “copycat” cafes to enter the market and offer similar or even identical menu items and to question the existence of Belly Happi Café. Therefore, Belly Happi Café must develop its competitive strength and position in the food and beverage industry during the first year of operation, and regularly conduct environmental analysis and opportunity assessment and internal threats, strengths and weaknesses to understand factors affecting profitability and make informed decisions. strategic decisions.Growth Strategy – Product Development StrategyBelly Happi Café would adopt the product development strategy according to Porter's competitive strategies model to achieve its strategic objectives in the next three years. Belly Happi Café will develop and offer new unique products and quality services, namely fusion, healthy, halal cuisine and hospitality service for the current market, which would differentiate itself from other F&B outlets. Belly Happi Café will adopt and implement both of these approaches from the outset, i.e. offering an aesthetically appealing café experience from the outset and serving quality food and beverages. We will constantly review and improve features and new menu items throughout the process. To supportplanning and achieving strategic objectives, it is important to establish the Belly Happi Café organizational structure that maximizes the deployment of resources with clear formal lines of authority and coordination. across different functions.Departmentalization ApproachBelly Happi Café would departmentalize using the traditional functional approach in which activities are grouped by common function on the basis of similar skills, work activities, expertise and resource utilization . The functional approach would result in efficient use of resources, enable deepening, specialization and in-depth progression of skills, and provide the top manager with direction and good control within their respective functions. Leading is about promoting vision and change and having the ability to influence, build commitment, inspire and direct people towards the achievement of personal and corporate goals and objectives. As Belly Happi Café is a new start-up, it is important for managers to have these two main skills at this stage to develop and move the organization into the future: vision skills and power management skills and of influence. an idea, a vision and a clear idea of ​​the future and the directions needed to achieve it successfully. A leader with visionary skills is an essential ingredient of effective leadership. It is of utmost importance that Belly Happi Café gets off to a good start. The Chief Experience Officer (CEO) as well as the respective department managers must first have a clear and brief statement of the organizational vision. The corporate vision statement of Belly Happi Café is proposed to be “Create the best dining experience and become the best dining experience for people.” popular place for amazing and healthy halal food. customers on menu items, turning dissatisfied customers into repeat customers) which would be applicable to Operations and F&B departments; Food innovation (e.g. driving creativity for fusion foods and innovation to keep up with the consumer landscape and food trends) which would be applicable to Business Development and F&B departments. The CEO and respective department managers must then effectively communicate the vision and involve all staff in achieving the vision. Power is the potential ability to influence the behavior of others, while influence is the consequence that a person's actions have on the attitudes, values, beliefs and/or behaviors of others. An effective leader is someone who harnesses the appropriate type of power to achieve goals and objectives. There are five types of power that could be applied within the Belly Happi Café at different times to achieve the goals and objectives, namely: Legitimate power which is associated with a formal leadership position in an organization and the authority granted , for example to the CEO and his department directors. has the power to lead and make decisions; Reward power that arises from the power to grant rewards to other people. For example, the F&B manager can use rewards such as recognition, promotion, or salary increase to influence the behavior of F&B associates in terms of speed of service or desired display. level of professional attitude; Coercive power which refers to the authority to punish or recommend punishment, for example, respective department managers have the power to dismiss persistently underperforming staff or refuse promotion to staff who do not deserve it; PowerReference, which could also be called "leading by example", does not depend on a formal title or position, but arises from an individual's personal characteristics that command respect, admiration and emulation others, for example a leader demonstrating exemplary behavior, conduct and ethics in the workplace; expert power which refers to the superior or specialized knowledge and skills relating to the tasks performed and for which others follow, for example the director of human resources and finance, would likely accept the recommendations of the director of business development in regarding innovation for market competitiveness, due to lack of in-depth knowledge of the industrial landscape. ControllingOrganizational control is the systematic process of allocating, evaluating and regulating resources/activities on an ongoing basis to make them conform to established expectations to achieve the objectives of an organization. For effective control, managers must plan and set performance standards, implement an information system that provides knowledge of actual performance, and take corrective action when deviations from the standard occur. Many restaurants and foodservice outlets obsess over costs, competitors and new menu offerings. and pricing, so they risk overlooking the fact that human resources issues can make or break the business. It is therefore proposed that Belly Happi Café focuses on human resource control. This includes processes for regulating employee performance and behavior, with the aim of improving employee capabilities and implementing rewards, financial incentives or training and skills programs to encourage employees to focus on the activities necessary to achieve the objectives of the organization. There are some inescapable truths: The most successful restaurant is the one with the best people, and you only have one time to make a good impression on a customer! It is therefore important to ensure that suitable candidates (with aptitude, good attitude and fit with the organization) are employed. There must be clear policies on selection and recruitment, clear job descriptions, employee relations, remuneration, rewards, welfare, better training and development opportunities in order to improve the skills of staff at all levels i.e. chef, kitchen staff, F&B manager, F&B. Associates. And there must also be clear and established service standards and guidelines. A restaurant with knowledgeable and highly engaged staff would be able to create the best dining experience for all customers. Control Methods (Time Control) There are three types of control that managers can use, which are determined by the time period over which control is emphasized. in relation to the work carried out. The following illustrates the three types of control methods (temporal controls): Pre-control, i.e. controls that take place before the work is carried out. With regard to the scope of human resources control described above, this method of due diligence must be applied from the start of the drafting of job descriptions, the determination of the actual staff required for each department/function, the design of different human resources policies and processes for recruitment and selection, employee relations, people management, remuneration, rewards, well-being,.