Nowadays, there are several tools and techniques to carry out health promotion effectively. Social marketing is one of the best-known and most effective applications in the public health promotion sector to carry out a qualitative campaign or program. According to French J. (2010), social marketing is the use of business marketing techniques and design principles for the involvement and evaluation of health and social behavior change programs. In addition, it is centralized on target groups of the public and coordinates campaigns and awareness, with the aim of improving public health and has a large volunteer of influence to reduce unhealthy behaviors such as smoking, tranquilizer consumption and dietary habits. Social marketing expects behavioral changes for the greater benefit of the population and is believed to significantly influence learning, mindfulness, behaviors and conduct in various regions. (Gordon et. al 2006) Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essay Social marketing is widely used to influence health-related behaviors and follows the transtheoretical model of behavior change. Social marketers use a wide range of mass media-based health communication strategies; they also use mediated (e.g., through a health center), interpersonal, and other modes of communication, such as online media like Facebook, YouTube, as well as marketing methods such as message placement (e.g., in clinics), promotion, dissemination and awareness at the community level. Social marketing encompasses all of these strategies.Transtheoretical Model of Behavior ChangeThe transtheoretical model has been used to understand the different stages of individual progress and the process of cognitive and behavioral change for health. The transtheoretical model of behavior change includes six stages of change: precontemplation, contemplation, preparation, action, maintenance, and termination, as well as self-efficacy and temptation. These stages do not always occur in a linear manner, they can also occur in a cyclical manner, sometimes an individual may take several attempts to change their behavior until they achieve their goals. Recent research explores a rule of thumb for the at-risk public; 40 percent in precontemplation, 40 percent in contemplation, 20 percent in preparation (James o. Prochaska and Wayne F. Velic 2006). The transtheoretical model works on the theory of individual behavior change for a new healthier lifestyle with strategies and a guided procedure. Public Health Action on Drinking Culture is the program governed by VicHealth with an interest in changing drinking cultures to minimize alcohol-related harm and disease. This program primarily focused on the whole population, the family and the individual to reduce alcohol-related harm. Rules are inconsistent regarding alcohol consumption. 67 percent of young Victorians drink at a level that puts them at risk of injury on a single occasion (VicHealth 2014). This framework targets efforts at the subpopulation level, such as context or subculture approaches that complement whole-population strategies such as regulation through online research. Online searches segmented into two phases. The first phase should involve the target audience,.