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  • Essay / Swastika: Symbolism of Luck and Hate - 545

    Symbols hold substantial power. When many people see a Nike swoosh, it automatically triggers “Just do it” in their brain. For some, seeing the golden arches of McDonald's makes them salivate and suddenly crave a Big Mac with salty, crispy fries. Symbols are prevalent in advertising because companies know that customers associate visual objects with products, which leads to purchases. Many people are visual, which gives images lucrative power. Symbols have the power to manipulate people into buying products, believing in the slogans they represent, and providing courage and strength knowing that others are also uniting behind the symbol. Symbols influence people, and the swastika is an example that will forever stir emotion in people because it is deeply rooted in the history of our world. The swastika, or twisted cross, is an ancient symbol that architects have found on pottery and coins from long ago. until 1000 BC (Rosenberg). Cultures used the swastika to represent life, the sun, power, strength and luck (Rosenberg). The swastika has been used by many cultures around the world, but...