When a goal is set in one perspective, it can have value that continues to help another perspective achieve their goals. Essentially, goals in the non-tangible perspectives (customer, internal process, and business process) affect the financial perspectives. The three non-tangible perspectives of the balanced scorecard allow the company to really focus its efforts on improving these areas and involve everyone in the company. In most companies, strategic planning is done once a year and off-site with the management team. In most cases, what happens during this process is not communicated to anyone else in the company. A balanced scorecard will be created to communicate to everyone in the company what the goals are for the coming year(s) and how they can help achieve those goals. This is an ongoing process because the environment is constantly changing and businesses must adapt quickly when this happens. A balanced scorecard will help a company determine when it needs to make changes to its goals in order to stay ahead or ahead of its competitors (Jackson, 2015). A balanced scorecard can be beneficial for a business. It’s a process that can strengthen their mission. This will also be an opportunity to focus on their strategy in both the short and long term. By determining strategic planning, objectives can then be put in place to achieve this planning. In order