Table of ContentsIntroduction 1Online Stores, Logistics and the Last Mile Problem 3Accessibility and Availability of E-commerce Platform 6Effective Customer Response and Quick Response 8Conclusion 10References 11IntroductionOnline Stores are a alternative to traditional purchasing methods, but do they solve product availability issues in a viable manner and are traditional purchasing methods preferred over online shopping? Morris, B (2013) points out that more consumers prefer online shopping as 70% of 3,000 online shoppers surveyed in February 2013 in a study by United Parcel Service Inc. (UPS) said they preferred to shop online from their favorite retailer. This can only lead us to understand that a relatively large number of customers choose to satisfy their needs on an online platform. It might be possible to speculate and surmise that the reasons many of these customers choose to go this route stem from qualities that include, but are not limited to, ease of use, reliability, availability and platform accessibility, as e-commerce platforms are accessible and accessible. available all year round, provided internet access is available (Gao, NA). It is right to be interested in these qualities and to consider the possible relationship they might have with a term such as customer satisfaction, which might be a premature response if the fact that such terms describe the benefits of online platforms. Unlike those found in traditional purchasing methods. Additionally, Morris, B. (2013) showed that UPS (a logistics and package delivery company) had an overall positive customer satisfaction score of 83%, which not only explains why the "back end" of online shopping experience...... middle of paper ......s.com/sites/ashoka/2014/02/17/6459/ [Accessed April 29, 2014].6. Gao, J. (NA) Computer “Introduction to E-Commerce”, ISE College of Engineering, Information and Systems Engineering, San Jose State University. https://www.uop.edu.jo/download/research/members/introduction.pdf [Accessed April 29, 2014]7. The World Bank. (2013). “Internet users (per 100 people). http://data.worldbank.org/indicator/IT.NET.USER.P2 [Accessed April 29, 2014].8. Waterhouse Coopers Price. (2012). “10 myths of multichannel commerce”. http://www.pwc.com/gx/en/retail-consumer/retail-consumer-publications/global-multi-channel-consumer-survey/country-snapshots.jhtml [accessed April 29, 2014].9. Weinstein, R. (2005) “RFID: A technical overview and its application to the enterprise”, IEEE Computer Society, IT Pro. http://www.cs.sunysb.edu/~jgao/CSE370-spring07/RFID.pdf [accessed April 29, 2014].