Analysis of the micro and macro environmentAnalysis of the macro environmentIn business marketing management, the macro environment can be analyzed from two aspects: business opportunities are beneficial and negative impacts are threatened. Facing different opportunities and threats, the industry needs environmental analysis to evaluate the market and propose corresponding countermeasures. Using PEST analysis, I will analyze the political, economic, social and technological factors between SIA and Singapore. Political factors: Government policy can decide whether or not to open a market, such as the aviation industry and transportation services. Previously, the Singapore government decided to gradually open up the aviation industry, allowing low-cost airlines to operate for less demanding customers. Thus, SIAs receive allocations from the government to improve their competitiveness. Economic factors: Political stability affects the currency market, producer prices of goods, etc. Recently, oil-producing countries facing political instability and irregular fuel prices have a significant impact...