Table of ContentsInternal: StrengthsWeaknessesOpportunitiesThreatsWorks Cited:Internal:Strengths– Nike's primary strength as a company is that it outsources all aspects of its production to facilities abroad. This is a strong point because the company saves money on labor costs and helps them focus on design and research with the additional capital saved. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay – The next strength is that Nike is a globally recognized brand that enjoys strong customer loyalty. Along with this, Nike has a reputation for quality and endurance, making it the brand of choice for athletes and fitness fanatics.– Another strong point of Nike is that it is a company extremely competitive with a catchy slogan that sums up the company's ideology. “Just Do It” is known worldwide and helps explain why Nike is one of the few dominant companies in the market. Weaknesses – The first weakness of Nike as a company is that it is perceived by some people as too premium and expensive. This is a weakness because many people are migrating to low-cost sportswear that is primarily focused on quality. – The next weakness is that Nike operates its business through retailers that sell other competing brands. This kills the brand's exclusivity, as it often competes with hundreds of other brands that beat Nike in some aspect, such as price or quality. – As previously mentioned, Nike outsources all of its manufacturing to save money. Many companies that outsource abroad face negative publicity due to the poor image of "sweatshops". This could deter people from shopping at Nike due to the hostile conditions associated with sweatshops. Opportunities – One of the biggest opportunities for Nike lies in emerging markets when it comes to athletes and sports teams. Many people buy their favorite teams, regardless of the brand. If Nike strategically gains access to the biggest sports teams, their sales will increase. – If Nike continues to diversify into new markets other than shoes, it can begin to dominate different markets such as sports accessories. – Nike has the advantage of compromising on price to attract new customers. They already have a loyal customer base and therefore already have significant profit margins. If they take the risk of lowering prices, they could increase revenue from new customers. Threats – The main threat to Nike comes from competitors such as Adidas, Puma, and Under-Armor. Companies in the same market as Nike are experiencing continued growth, which puts pressure on Nike as a company that must continue to grow. – Competitor pricing poses a big threat to Nike. Today's consumers are more price-conscious and often opt for the least expensive products. As Nike uses overseas outlets to manufacture, there is a constant threat that they will be exposed to poor business practices. If they were exposed, it would damage the company's image and consumers might want to buy from other suppliers. · Where do our internal strengths match external opportunities? This represents the best match between the company's resources and the options available in the external environment. Nike's internal strengths.