At first glance, the image depicts an inevitable belly flop in paradise. However, the viewer will soon discover a conspicuous green bottle of Men's Vitamins contaminating the picturesque sunset. In this ad, the juxtaposition of the photoshopped vitamin bottle and the man in the surrounding landscape is an obvious attempt to combine the two images – a product and an emblem of health. The implication is that with these vitamins, your life could be just as healthy and enjoyable as that of an intrepid young man leaping toward the waters below. Ultimately, at the heart of these implications lies the general commentary on society: that men are valued solely for their physical appearance. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Beyond the bold leap and the imposing bottle of vitamins, it's easy to assume that the ad is relatively standard in invoking a sense of tranquility. The romance of the melodramatic sunset and the allure of radiant waters are culturally appealing to serene people, and it's no surprise that the sky is covered in iconic calming blues and puffy white clouds. In this euphoric fantasy, adults roam the park watching children play and lounge on park benches under protective oak trees, creating the context for the major juxtaposition of this image. The clouds themselves form a ring framing a man in gilded bronze, boldly disrupting the serenity of the image. In this careful juxtaposition, not only does his presence contradict the tone, but his physicality suggests an entirely different story; rather than presenting an expected, almost retired figure, the man is an agglomeration of physical health and daring youth – serving as an example, even a testimony, to the perception of the ideal. Derived from a single snapshot, the man is obviously someone to be admired and valued for his implied physical prowess, which can be bought and sold in dehumanizing ways. The implied message is that this prowess is embedded deep in every fiber of these vitamins, and if the reader takes these vitamins, then he will be just as physically fit as the man in the picture. However, using the man's physique does not do this. I'm not stopping yet. Floating in the wind, the man's vivid clumps of hair become Vitafusion's next target for exploitation. Although her flowing curls may seem innocent enough, they are a powerful allusion to youth and the past; Almost iconically resembling a messy, styleless headboard, Vitafusion strategically uses popular cultural stereotypes to deliberately evoke memories of an eager youth. He triggers the familiarity of the past, looking like the local football star, the high school quarterback, the typical teenager who practices vigorously for the pretty cheerleader; it represents the climatic race for high school abs and the preciously fit physique that viewers possessed in the past. As such, Vitafusion demonstrates a full understanding of the value of physical appearance and leverages this to connect the primary focus of advertising: health and vitamins. Looking at his body in relation to the rest of the evidence in a questioning way doesn't seem so impressive. Despite being turned against our vision, the man, while visibly fit and healthy, exhibits an interesting lack of muscle. This decisive choice can ultimately be attributed to economic incentives. Recognizing the.